TY - CHAP AU - Kamp, Hermann ED - Kamp, Hermann ED - Schmitz, Sabine ID - 36046 T2 - Erinnerungsorte in Belgien. Instrumente lokaler, regionaler und nationaler Sinnstiftung TI - Vom Franzosenfeind zum Fußballfreund. Jan Breydel im Gedächtnis der Belgier, Flamen und Brügger Bürger ER - TY - BOOK ED - Kamp, Hermann ED - Schmitz, Sabine ID - 34588 TI - Erinnerungsorte in Belgien. Instrumente lokaler, regionaler und nationaler Sinnstiftung ER - TY - CONF AB - Effective customer loyalty programs are essential for every company. Small and medium sized brick-and- mortar stores, such as bakeries, butcher and flower shops, often share a common overarching loyalty program, organized by a third-party provider. Furthermore, these small shops have limited resources and often cannot afford complex BI tools. Out of these reasons we investigated how traditional brick-and- mortar stores can benefit from an expansion of service functionalities of a loyalty card provider. To answer this question, we cooperated with a cross-industry customer loyalty program in a polycentric region. The loyalty program was transformed from simple card-based solution to a mobile app for customers and a web- application for shop owners. The new solution offers additional BI services for performing data analytics and strengthening the position of brick-and-mortar stores. Participating shops can work together in order to increase sales and align marketing campaigns. Therefore, shopping data from 12 years, 55 shops, and 19,000 customers was analyzed. AU - Kucklick, Jan-Peter AU - Kamm, Michael Reiner AU - Schneider, Johannes AU - vom Brocke, Jan ID - 35660 KW - brick-and-mortar stores KW - business intelligence KW - case study KW - loyalty program T2 - Proceedings of the 53rd Hawaii International Conference on System Sciences TI - Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores ER - TY - JOUR AU - Weber, Jutta ID - 36261 IS - 2/3 JF - Das Argument TI - Human-Machine Learning und Digital Commons. K/Ein Manifest VL - 335, 62. Jg. / Heft 2/3 ER - TY - JOUR AB - While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar stores can benefit from an expansion of service functionalities of a cross-industry loyalty card provider. Digitalizing the loyalty program created new opportunities, while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops empowered data-based decision support. AU - Kamm, Michael Reiner AU - Kucklick, Jan-Peter AU - Schneider, Johannes AU - vom Brocke, Jan ID - 35662 IS - 4 JF - Information Systems Management KW - Customer loyalty KW - case study KW - brick-and-mortar stores KW - business intelligence KW - loyalty programs SN - 1058-0530 TI - Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1 VL - 38 ER - TY - CHAP AU - Weber, Jutta AU - Herrmann, Goetz ED - Emmert, Claudia ED - Bleiber, Jürgen ED - Neddermeyer, Ina ED - Busch, Dominik ID - 36264 T2 - Game of Drones. Von unbenannten Flugobjekten TI - Game of Swarms. Schwarmtechologien, Kontrolle und Autonomie in komplexen Waffensystemen ER - TY - JOUR AU - Weber, Jutta ID - 36263 JF - Wissenschaft & Frieden 2020-3: Der kranke Planet. Beilage TI - Skynet oder Slaughterbots. Schwarmintelligenz in Militär, Politik und Populärkultur ER - TY - JOUR AU - Weber, Jutta ID - 36262 JF - Widerspruch TI - Mit Maschinen anders lernen (Human-Machine Learning II) VL - 75, 39. Jg. ER - TY - BOOK AU - Hohwiller, Peter ID - 35846 TI - Englisch unterrichten: planen, durchführen, reflektieren ER - TY - CHAP AU - Hohwiller, Peter ED - Ludwig, Christian ED - Shipley, Elisabeth ID - 36275 T2 - Putting the Imaginative on the Map — Teaching Science Fiction and Fantasy in the EFL Classroom TI - Teaching Michael Faber’s Under the Skin. ER -