@misc{3314,
  author       = {{Michels, Luisa Juliane}},
  publisher    = {{Universität Paderborn}},
  title        = {{{The Segmentation of Video-On-Demand Consumers}}},
  year         = {{2018}},
}

@misc{3312,
  author       = {{Zarindast, Mana}},
  publisher    = {{Universität Paderborn}},
  title        = {{{The role of eWOM in the movie industry: The effect of online user ratings on box office sales }}},
  year         = {{2017}},
}