@misc{3314, author = {{Michels, Luisa Juliane}}, publisher = {{Universität Paderborn}}, title = {{{The Segmentation of Video-On-Demand Consumers}}}, year = {{2018}}, } @misc{3312, author = {{Zarindast, Mana}}, publisher = {{Universität Paderborn}}, title = {{{The role of eWOM in the movie industry: The effect of online user ratings on box office sales }}}, year = {{2017}}, }