@techreport{668, abstract = {{The objective of this study is the analysis of movie success mechanisms in a genre-specific context. Instead of the examination of all time box office champions, we focus on the two film genres of computer animated and comic book based films. By introducing the concept of the motion-picture marketing mix, which represents a set of tactical marketing tools in order to strengthen a company’s strategic customer orientation, we are able to systematically identify key movie success factors. We conduct a cross-sectional empirical analysis across regional distinctions based on dataset that covers a time horizon of more than 30 years. We find empirical evidence that actors with ex ante popularity, award nominations and the production budget represent key movie success mechanisms and significantly influence a movie’s commercial appeal. Additionally, word-of-mouth creates reputation effects that also significantly affects box office gross.}}, author = {{Kaimann, Daniel}}, publisher = {{Universität Paderborn}}, title = {{{"To infinity and beyond!" - A genre-specific film analysis of movie success mechanisms}}}, year = {{2011}}, } @inproceedings{6740, author = {{Böttcher, Stefan and Bokermann, Dennis and Hartel, Rita}}, booktitle = {{Advances in Databases - 28th British National Conference on Databases, BNCOD 28, Revised Selected Papers}}, pages = {{209--220}}, publisher = {{Springer Berlin/Heidelberg}}, title = {{{Computing Compressed XML Data from Relational Databases}}}, volume = {{7051}}, year = {{2011}}, } @book{6755, editor = {{Tönnies, Merle and Flotmann, Christina}}, publisher = {{WVT}}, title = {{{Narrative in Drama}}}, year = {{2011}}, } @inproceedings{6833, author = {{Bendfeld, Jörg and Krauter, Stefan}}, booktitle = {{Wissenschaftliche Verhandlungen 2011 der Deutschen Physikalischen Gesellschaft, Dresden, März 2011 }}, title = {{{Meteorological measurements in the Baltic and the North Sea}}}, year = {{2011}}, } @inproceedings{6834, author = {{Bendfeld, Jörg and Krauter, Stefan}}, booktitle = {{Wissenschaftliche Verhandlungen 2011 der Deutschen Physikalischen Gesellschaft, Dresden, März 2011}}, title = {{{Hybrid measuring devices for evaluation of waves and currents}}}, year = {{2011}}, } @inproceedings{6835, author = {{Bendfeld, Jörg}}, booktitle = {{Proceedings of the Decentralized Power Systems (DPS) 2011, Paderborn, Germany, 2. September 2011}}, title = {{{Increased availability of offshore wind power by distributed biogas plants}}}, year = {{2011}}, } @article{6840, author = {{Kühnle, E. and Krauter, Stefan}}, journal = {{Forschung & Entwicklung, Photovoltaik}}, pages = {{60--63}}, title = {{{Zehn Quadratmeter für die Langstrecke}}}, volume = {{12}}, year = {{2011}}, } @article{6842, author = {{Krauter, Stefan}}, journal = {{Emobile}}, number = {{83}}, pages = {{65}}, title = {{{Lektionen aus der WAVE 2011}}}, year = {{2011}}, } @inproceedings{6843, author = {{Wendland, S. and Drobisch, A. and Krauter, Stefan and Grunow, Paul}}, booktitle = {{Tagungsband des 26. Symposiums für Photovoltaische Solarenergie, Kloster Banz, Bad Staffelstein (Deutschland), 2.-4. März 2011 }}, title = {{{Hot-Spot-Untersuchungen in unterschiedlichen Arbeitspunkten bei PV-Modulen}}}, year = {{2011}}, } @article{6885, author = {{Preiss, A. and Krauter, Stefan and Schoppa, M. and Luck, I.}}, journal = {{Photovoltaics International}}, pages = {{166--176}}, title = {{{PV Module testing – how to ensure PV module quality after PV module certification}}}, volume = {{13}}, year = {{2011}}, }