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Unter Zuhilfenahme moderner Formen der Datenfernübertragung kann eine breite Palette von Dienstleistungen technologisch vermittelt über große Entfernungen hinweg erbracht werden. Diesen als ferngesteuerte Dienstleistungen bezeichneten Angeboten kommt in der Praxis eine immer größere Bedeutung zu. In der betriebswirtschaftlichen Literatur wurde ihnen bisher jedoch wenig Beachtung geschenkt. In diesem Überblicksartikel erfolgt daher eine erste Auseinandersetzung mit betriebswirtschaftlich relevanten Aspekten ferngesteuerter Dienstleistungen. Ausgehend von einer begrifflichen Abgrenzung und Konzeptualisierung dieses neuen Dienstleistungstypus im Abgleich mit bestehenden Systematisierungsansätzen werden die spezifischen Herausforderungen des Management und Marketing von ferngesteuerten Dienstleistungen reflektiert und sowie künftige Forschungsaufgaben abgeleitet.","lang":"ger"}],"extern":"1","issue":"9","publication":"Zeitschrift für Betriebswirtschaft","type":"journal_article","keyword":["Technologieintensive Dienstleistungen","remote services","Dienstleistungstechnologien"],"department":[{"_id":"181"}],"date_created":"2018-11-16T09:46:58Z","status":"public","user_id":"37741","volume":81,"page":"977-1001","publisher":"Springer","_id":"5719","citation":{"bibtex":"@article{Wünderlich_Schumann_Wangenheim_Holzmüller_2011, title={Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.}, volume={81}, number={9}, journal={Zeitschrift für Betriebswirtschaft}, publisher={Springer}, author={Wünderlich, Nancy and Schumann, Jan H and Wangenheim, Florian v and Holzmüller, Hartmut H}, year={2011}, pages={977–1001} }","ama":"Wünderlich N, Schumann JH, Wangenheim F v, Holzmüller HH. 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