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Paderborn: Verlagsschriftenreihe des Heinz Nixdorf Instituts, 2017.","ieee":"C. Plass, J. Gausemeier, and M. Drewel, “Ansatz für den Weg in die Plattformökonomie – Das Geschäftsmodell-Technologie-Portfolio,” in <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i>, 2017, vol. 374, pp. 291–304.","ama":"Plass C, Gausemeier J, Drewel M. Ansatz für den Weg in die Plattformökonomie – Das Geschäftsmodell-Technologie-Portfolio. In: Gausemeier J, ed. <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i>. Vol 374. Verlagsschriftenreihe des Heinz Nixdorf Instituts; 2017:291-304."},"year":"2017","place":"Paderborn","department":[{"_id":"676"}],"user_id":"21240","_id":"27299","language":[{"iso":"ger"}],"publication":"Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374","type":"conference","status":"public","editor":[{"first_name":"Jürgen","full_name":"Gausemeier, Jürgen","last_name":"Gausemeier"}]},{"status":"public","abstract":[{"lang":"eng","text":"Kaum ein Gebiet weist im Zuge der Digitalisierung so viel Disruptionspotential auf, wie digitale Plattformen. Nachdem es im B2C-Bereich mit Plattformen wie Amazon und Airbnb schon zu gravierenden Veränderungen in der Wettbewerbsarena kommt, steht der B2B-Bereich an der Schwelle zur so genannten Plattformökonomie. Im Maschinenbau versuchen Vorreiter wie Claas und Trumpf mit eigenen Plattformen das Heft des Handelns in die Hand zu bekommen. Das ist aber für kleine und mittlere Unternehmen kaum eine Erfolg versprechende Option, da es zu einem Shake Out unter den Plattformanbietern kommen wird und nur wenige Große überleben werden. Für KMU zeichnet sich schon jetzt die Bedrohung ab, dass sie den direkten Kundenkontakt verlieren und zu austauschbaren Ausführern werden. Im Grunde fehlt insbesondere den mittelständisch geprägten Unternehmen eine Strategie zur vorteilhaften Positionierung in der künftigen Plattformökonomie. Wir zeigen, wie sich mit Hilfe der Szenario-Technik strategische Optionen für den Maschinenbau mit einem Zeithorizont 2030 ableiten lassen. Das beruht auf der Antizipation der künftigen Rahmenbedingungen der Plattformökonomie sowie auf alternativen Gestaltungsmöglichkeiten der Unternehmen. Aus heutiger Sicht deutet alles darauf hin, dass die Unternehmen mit Rahmenbedingungen zu rechnen haben, die sich unter dem Szenario mit dem Titel „Erfolgreicher Mittelstand mit staatlicher Unterstützung“ charakterisieren lassen. In dieser Situation bietet sich für die hier betrachtete Branche die Gestaltungsoption mit dem Titel „Kooperationen als Schlüssel zum Erfolg“ an. Aus dieser strategischen Stoßrichtung werden Handlungsempfehlungen für die Branche und für einzelne Unternehmen formuliert. Die vorgestellten Ergebnisse basieren auf ausführlichen Interviews mit namhaften Experten des Maschinenbaus und aus dem Bereich Plattformökonomie. Die Arbeit ist als ein methodischer Ansatz zu verstehen, sich mit dem durch die Digitalisierung induszierten Wandel der Wettbewerbsarena des Maschinenbaus fundiert auseinanderzusetzen."}],"editor":[{"last_name":"Gausemeier","full_name":"Gausemeier, Jürgen","first_name":"Jürgen"}],"publication":"Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374","type":"conference","language":[{"iso":"ger"}],"department":[{"_id":"676"}],"user_id":"21240","_id":"27353","intvolume":"       374","page":"361-380","citation":{"mla":"Drewel, Marvin, et al. “Optionen des Maschinenbaus in der Plattformökonomie von morgen.” <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i>, edited by Jürgen Gausemeier, vol. 374, Verlagsschriftenreihe des Heinz Nixdorf Instituts, 2017, pp. 361–80.","short":"M. Drewel, M. Frank, J. Gausemeier, in: J. Gausemeier (Ed.), Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374, Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017, pp. 361–380.","bibtex":"@inproceedings{Drewel_Frank_Gausemeier_2017, place={Paderborn}, title={Optionen des Maschinenbaus in der Plattformökonomie von morgen}, volume={374}, booktitle={Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374}, publisher={Verlagsschriftenreihe des Heinz Nixdorf Instituts}, author={Drewel, Marvin and Frank, Maximilian and Gausemeier, Jürgen}, editor={Gausemeier, Jürgen}, year={2017}, pages={361–380} }","apa":"Drewel, M., Frank, M., &#38; Gausemeier, J. (2017). Optionen des Maschinenbaus in der Plattformökonomie von morgen. In J. Gausemeier (Ed.), <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i> (Vol. 374, pp. 361–380). 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Paderborn: Verlagsschriftenreihe des Heinz Nixdorf Instituts, 2017."},"year":"2017","place":"Paderborn","title":"Optionen des Maschinenbaus in der Plattformökonomie von morgen","volume":374,"date_created":"2021-11-10T13:13:27Z","author":[{"full_name":"Drewel, Marvin","last_name":"Drewel","first_name":"Marvin"},{"last_name":"Frank","full_name":"Frank, Maximilian","id":"38255","first_name":"Maximilian"},{"last_name":"Gausemeier","full_name":"Gausemeier, Jürgen","first_name":"Jürgen"}],"date_updated":"2022-01-06T06:57:38Z","publisher":"Verlagsschriftenreihe des Heinz Nixdorf Instituts"},{"_id":"27392","department":[{"_id":"35"},{"_id":"22"},{"_id":"396"}],"user_id":"49428","language":[{"iso":"ger"}],"publication":"Haushalt in Bildung & Forschung","type":"journal_article","status":"public","date_updated":"2022-01-06T06:57:38Z","date_created":"2021-11-11T14:57:13Z","author":[{"first_name":"Georg","id":"25423","full_name":"Raacke, Georg","last_name":"Raacke"}],"title":"Einzukaufen ist nicht schwer – Konsument zu sein dagegen sehr","doi":"10.3224/hibifo.v5i3.7","publication_identifier":{"issn":["2193-8806","2196-1662"]},"publication_status":"published","year":"2017","page":"69-81","citation":{"apa":"Raacke, G. (2017). Einzukaufen ist nicht schwer – Konsument zu sein dagegen sehr. <i>Haushalt in Bildung &#38; Forschung</i>, 69–81. <a href=\"https://doi.org/10.3224/hibifo.v5i3.7\">https://doi.org/10.3224/hibifo.v5i3.7</a>","mla":"Raacke, Georg. “Einzukaufen ist nicht schwer – Konsument zu sein dagegen sehr.” <i>Haushalt in Bildung &#38; Forschung</i>, 2017, pp. 69–81, doi:<a href=\"https://doi.org/10.3224/hibifo.v5i3.7\">10.3224/hibifo.v5i3.7</a>.","short":"G. Raacke, Haushalt in Bildung &#38; Forschung (2017) 69–81.","bibtex":"@article{Raacke_2017, title={Einzukaufen ist nicht schwer – Konsument zu sein dagegen sehr}, DOI={<a href=\"https://doi.org/10.3224/hibifo.v5i3.7\">10.3224/hibifo.v5i3.7</a>}, journal={Haushalt in Bildung &#38; Forschung}, author={Raacke, Georg}, year={2017}, pages={69–81} }","ama":"Raacke G. Einzukaufen ist nicht schwer – Konsument zu sein dagegen sehr. <i>Haushalt in Bildung &#38; Forschung</i>. 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Kage, M. Schneider, P. Gausemeier, in: J. Gausemeier (Ed.), Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374, Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017, pp. 103–128.","apa":"Kage, M., Schneider, M., &#38; Gausemeier, P. (2017). Positionierung in technologie-induzierten Wertschöpfungsnetzwerken. In J. Gausemeier (Ed.), <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i> (Vol. 374, pp. 103–128). Verlagsschriftenreihe des Heinz Nixdorf Instituts.","ieee":"M. Kage, M. Schneider, and P. 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Geschäftsideen finden für Industrie 4.0 - Integrative Entwicklung von Geschäftsmodellen und Wertschöpfungssystemen. <i>mav - Innovation in der spanenden Fertigung</i>, 22–25.","bibtex":"@article{Gausemeier_Koldewey_Echterhoff_2017, title={Geschäftsideen finden für Industrie 4.0 - Integrative Entwicklung von Geschäftsmodellen und Wertschöpfungssystemen}, journal={mav - Innovation in der spanenden Fertigung}, author={Gausemeier, Jürgen and Koldewey, Christian and Echterhoff, Benedikt}, year={2017}, pages={22–25} }","short":"J. Gausemeier, C. Koldewey, B. 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