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Gausemeier &#38; Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn (Eds.), <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i> (Vol. Band 374, pp. 361–380).","mla":"Drewel, Marvin, et al. “Optionen des Maschinenbaus in der Plattformökonomie von morgen.” <i>Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374</i>, edited by Jürgen Gausemeier and Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, vol. Band 374, 2017, pp. 361–80.","bibtex":"@inproceedings{Drewel_Frank_Gausemeier_2017, title={Optionen des Maschinenbaus in der Plattformökonomie von morgen}, volume={Band 374}, booktitle={Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374}, author={Drewel, Marvin and Frank, Maximilian and Gausemeier, Jürgen}, editor={Gausemeier, Jürgen and Verlagsschriftenreihe des Heinz Nixdorf Instituts, PaderbornEditors}, year={2017}, pages={361–380} }","short":"M. Drewel, M. Frank, J. Gausemeier, in: J. Gausemeier, Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn (Eds.), Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374, 2017, pp. 361–380."},"_id":"22860","user_id":"43136","language":[{"iso":"ger"}],"publication":"Vorausschau und Technologieplanung, Symposium für Vorausschau und Technologieplanung, Band 374","type":"conference","editor":[{"first_name":"Jürgen","last_name":"Gausemeier","full_name":"Gausemeier, Jürgen"}],"abstract":[{"text":"Kaum ein Gebiet weist im Zuge der Digitalisierung so viel Disruptionspotential auf, wie digitale Plattformen. Nachdem es im B2C-Bereich mit Plattformen wie Amazon und Airbnb schon zu gravierenden Veränderungen in der Wettbewerbsarena kommt, steht der B2B-Bereich an der Schwelle zur so genannten Plattformökonomie. Im Maschinenbau versuchen Vorreiter wie Claas und Trumpf mit eigenen Plattformen das Heft des Handelns in die Hand zu bekommen. Das ist aber für kleine und mittlere Unternehmen kaum eine Erfolg versprechende Option, da es zu einem Shake Out unter den Plattformanbietern kommen wird und nur wenige Große überleben werden. Für KMU zeichnet sich schon jetzt die Bedrohung ab, dass sie den direkten Kundenkontakt verlieren und zu austauschbaren Ausführern werden. Im Grunde fehlt insbesondere den mittelständisch geprägten Unternehmen eine Strategie zur vorteilhaften Positionierung in der künftigen Plattformökonomie. Wir zeigen, wie sich mit Hilfe der Szenario-Technik strategische Optionen für den Maschinenbau mit einem Zeithorizont 2030 ableiten lassen. Das beruht auf der Antizipation der künftigen Rahmenbedingungen der Plattformökonomie sowie auf alternativen Gestaltungsmöglichkeiten der Unternehmen. Aus heutiger Sicht deutet alles darauf hin, dass die Unternehmen mit Rahmenbedingungen zu rechnen haben, die sich unter dem Szenario mit dem Titel „Erfolgreicher Mittelstand mit staatlicher Unterstützung“ charakterisieren lassen. In dieser Situation bietet sich für die hier betrachtete Branche die Gestaltungsoption mit dem Titel „Kooperationen als Schlüssel zum Erfolg“ an. Aus dieser strategischen Stoßrichtung werden Handlungsempfehlungen für die Branche und für einzelne Unternehmen formuliert. Die vorgestellten Ergebnisse basieren auf ausführlichen Interviews mit namhaften Experten des Maschinenbaus und aus dem Bereich Plattformökonomie. Die Arbeit ist als ein methodischer Ansatz zu verstehen, sich mit dem durch die Digitalisierung induszierten Wandel der Wettbewerbsarena des Maschinenbaus fundiert auseinanderzusetzen.","lang":"eng"}],"status":"public"},{"language":[{"iso":"ger"}],"_id":"22865","department":[{"_id":"563"}],"user_id":"21240","editor":[{"full_name":"Bodden, Eric","last_name":"Bodden","first_name":"Eric"},{"full_name":"Dressler, Falko","last_name":"Dressler","first_name":"Falko"},{"full_name":"Dumitrescu, Roman","last_name":"Dumitrescu","first_name":"Roman"},{"full_name":"Gausemeier, Jürgen","last_name":"Gausemeier","first_name":"Jürgen"},{"first_name":"Friedhelm","last_name":"Meyer auf der Heide","full_name":"Meyer auf der Heide, Friedhelm"},{"full_name":"Scheytt, Christoph","last_name":"Scheytt","first_name":"Christoph"},{"first_name":"Ansgar","full_name":"Trächtler, Ansgar","last_name":"Trächtler"}],"status":"public","publication":"Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369","type":"conference","title":"Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft","date_updated":"2022-01-06T06:55:42Z","volume":369,"date_created":"2021-07-28T09:07:51Z","author":[{"full_name":"Drewel, Marvin","last_name":"Drewel","first_name":"Marvin"},{"first_name":"Jürgen","last_name":"Gausemeier","full_name":"Gausemeier, Jürgen"},{"first_name":"Andre","full_name":"Kluge, Andre","last_name":"Kluge"},{"full_name":"Pierenkemper, Christoph","last_name":"Pierenkemper","first_name":"Christoph"}],"year":"2017","intvolume":"       369","page":"53-66","corporate_editor":["Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn"],"citation":{"apa":"Drewel, M., Gausemeier, J., Kluge, A., &#38; Pierenkemper, C. (2017). Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft. In E. Bodden, F. Dressler, R. Dumitrescu, J. Gausemeier, F. Meyer auf der Heide, C. Scheytt, … Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn (Eds.), <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369</i> (Vol. 369, pp. 53–66).","bibtex":"@inproceedings{Drewel_Gausemeier_Kluge_Pierenkemper_2017, title={Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft}, volume={369}, booktitle={Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369}, author={Drewel, Marvin and Gausemeier, Jürgen and Kluge, Andre and Pierenkemper, Christoph}, editor={Bodden, Eric and Dressler, Falko and Dumitrescu, Roman and Gausemeier, Jürgen and Meyer auf der Heide, Friedhelm and Scheytt, Christoph and Trächtler, Ansgar and Verlagsschriftenreihe des Heinz Nixdorf Instituts, PaderbornEditors}, year={2017}, pages={53–66} }","short":"M. Drewel, J. Gausemeier, A. Kluge, C. Pierenkemper, in: E. Bodden, F. Dressler, R. Dumitrescu, J. Gausemeier, F. Meyer auf der Heide, C. Scheytt, A. Trächtler, Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn (Eds.), Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369, 2017, pp. 53–66.","mla":"Drewel, Marvin, et al. “Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft.” <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369</i>, edited by Eric Bodden et al., vol. 369, 2017, pp. 53–66.","ama":"Drewel M, Gausemeier J, Kluge A, Pierenkemper C. Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft. In: Bodden E, Dressler F, Dumitrescu R, et al., eds. <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369</i>. Vol 369. ; 2017:53-66.","ieee":"M. Drewel, J. Gausemeier, A. Kluge, and C. Pierenkemper, “Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft,” in <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369</i>, 2017, vol. 369, pp. 53–66.","chicago":"Drewel, Marvin, Jürgen Gausemeier, Andre Kluge, and Christoph Pierenkemper. “Erfolgsgarant digitale Plattform – Vorreiter Landwirtschaft.” In <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys) 2017, Band 369</i>, edited by Eric Bodden, Falko Dressler, Roman Dumitrescu, Jürgen Gausemeier, Friedhelm Meyer auf der Heide, Christoph Scheytt, Ansgar Trächtler, and Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 369:53–66, 2017."}},{"title":"Reifegradmodell für die Planung von Cyber-Physical Systems","date_updated":"2022-01-06T06:55:42Z","author":[{"last_name":"Westermann","full_name":"Westermann, Thorsten","first_name":"Thorsten"},{"first_name":"Harald","full_name":"Anacker, Harald","last_name":"Anacker"},{"first_name":"Roman","last_name":"Dumitrescu","full_name":"Dumitrescu, Roman"}],"date_created":"2021-07-28T09:16:58Z","year":"2017","citation":{"chicago":"Westermann, Thorsten, Harald Anacker, and Roman Dumitrescu. “Reifegradmodell für die Planung von Cyber-Physical Systems.” In <i>Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369</i>, edited by Eric Bodden, Falko Dressler, Roman Dumitrescu, Jürgen Gausemeier, Friedhelm Meyer auf der Heide, Christoph Scheytt, Ansgar Trächtler, and Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017.","ieee":"T. Westermann, H. Anacker, and R. Dumitrescu, “Reifegradmodell für die Planung von Cyber-Physical Systems,” in <i>Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369</i>, 2017.","ama":"Westermann T, Anacker H, Dumitrescu R. Reifegradmodell für die Planung von Cyber-Physical Systems. In: Bodden E, Dressler F, Dumitrescu R, et al., eds. <i>Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369</i>. ; 2017.","apa":"Westermann, T., Anacker, H., &#38; Dumitrescu, R. (2017). Reifegradmodell für die Planung von Cyber-Physical Systems. In E. Bodden, F. Dressler, R. Dumitrescu, J. Gausemeier, F. Meyer auf der Heide, C. Scheytt, … Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn (Eds.), <i>Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369</i>.","mla":"Westermann, Thorsten, et al. “Reifegradmodell für die Planung von Cyber-Physical Systems.” <i>Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369</i>, edited by Eric Bodden et al., 2017.","bibtex":"@inproceedings{Westermann_Anacker_Dumitrescu_2017, title={Reifegradmodell für die Planung von Cyber-Physical Systems}, booktitle={Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369}, author={Westermann, Thorsten and Anacker, Harald and Dumitrescu, Roman}, editor={Bodden, Eric and Dressler, Falko and Dumitrescu, Roman and Gausemeier, Jürgen and Meyer auf der Heide, Friedhelm and Scheytt, Christoph and Trächtler, Ansgar and Verlagsschriftenreihe des Heinz Nixdorf Instituts, PaderbornEditors}, year={2017} }","short":"T. Westermann, H. Anacker, R. Dumitrescu, in: E. Bodden, F. Dressler, R. Dumitrescu, J. Gausemeier, F. Meyer auf der Heide, C. Scheytt, A. Trächtler, Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn (Eds.), Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369, 2017."},"corporate_editor":["Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn"],"language":[{"iso":"ger"}],"_id":"22867","user_id":"21240","department":[{"_id":"563"}],"editor":[{"last_name":"Bodden","full_name":"Bodden, Eric","first_name":"Eric"},{"full_name":"Dressler, Falko","last_name":"Dressler","first_name":"Falko"},{"first_name":"Roman","full_name":"Dumitrescu, Roman","last_name":"Dumitrescu"},{"full_name":"Gausemeier, Jürgen","last_name":"Gausemeier","first_name":"Jürgen"},{"first_name":"Friedhelm","full_name":"Meyer auf der Heide, Friedhelm","last_name":"Meyer auf der Heide"},{"first_name":"Christoph","full_name":"Scheytt, Christoph","last_name":"Scheytt"},{"first_name":"Ansgar","last_name":"Trächtler","full_name":"Trächtler, Ansgar"}],"status":"public","type":"conference","publication":"Wissenschafts- und Industrieforum 2017 - Intelligente Technische Systeme, Band 369"},{"title":"Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)","publisher":"Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn","date_updated":"2022-01-06T06:55:45Z","volume":369,"author":[{"last_name":"Gausemeier","full_name":"Gausemeier, Jürgen","first_name":"Jürgen"},{"first_name":"Eric","full_name":"Bodden, Eric","id":"59256","last_name":"Bodden","orcid":"0000-0003-3470-3647"},{"first_name":"Falko","id":"48097","full_name":"Dressler, Falko","orcid":"0000-0002-1989-1750","last_name":"Dressler"},{"first_name":"Roman","full_name":"Dumitrescu, Roman","id":"16190","last_name":"Dumitrescu"},{"last_name":"Meyer auf der Heide","full_name":"Meyer auf der Heide, Friedhelm","id":"15523","first_name":"Friedhelm"},{"last_name":"Scheytt","full_name":"Scheytt, Christoph","first_name":"Christoph"},{"first_name":"Ansgar","id":"552","full_name":"Trächtler, Ansgar","last_name":"Trächtler"}],"date_created":"2021-08-09T05:50:16Z","year":"2017","intvolume":"       369","citation":{"ama":"Gausemeier J, Bodden E, Dressler F, et al. <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)</i>. Vol 369. Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn; 2017.","chicago":"Gausemeier, Jürgen, Eric Bodden, Falko Dressler, Roman Dumitrescu, Friedhelm Meyer auf der Heide, Christoph Scheytt, and Ansgar Trächtler. <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)</i>. Vol. 369. Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017.","ieee":"J. Gausemeier <i>et al.</i>, <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)</i>, vol. 369. Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017.","apa":"Gausemeier, J., Bodden, E., Dressler, F., Dumitrescu, R., Meyer auf der Heide, F., Scheytt, C., &#38; Trächtler, A. (2017). <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)</i> (Vol. 369). Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn.","mla":"Gausemeier, Jürgen, et al. <i>Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)</i>. Vol. 369, Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017.","short":"J. Gausemeier, E. Bodden, F. Dressler, R. Dumitrescu, F. Meyer auf der Heide, C. Scheytt, A. Trächtler, Wissenschaftsforum Intelligente Technische Systeme (WInTeSys), Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn, 2017.","bibtex":"@book{Gausemeier_Bodden_Dressler_Dumitrescu_Meyer auf der Heide_Scheytt_Trächtler_2017, title={Wissenschaftsforum Intelligente Technische Systeme (WInTeSys)}, volume={369}, publisher={Verlagsschriftenreihe des Heinz Nixdorf Instituts, Paderborn}, author={Gausemeier, Jürgen and Bodden, Eric and Dressler, Falko and Dumitrescu, Roman and Meyer auf der Heide, Friedhelm and Scheytt, Christoph and Trächtler, Ansgar}, year={2017} }"},"language":[{"iso":"eng"}],"_id":"23010","department":[{"_id":"153"}],"user_id":"24876","status":"public","type":"book"}]