Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016

D. Piasecki, D. Schlangenotto, in:, Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, 2018.

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Conference Paper | Published | English
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Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI)
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Multikonferenz Wirtschaftsinformatik 2018 (MKWI)
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Lüneburg
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Piasecki D, Schlangenotto D. Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016. In: Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI). Lüneburg; 2018.
Piasecki, D., & Schlangenotto, D. (2018). Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016. In Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI). Lüneburg.
@inbook{Piasecki_Schlangenotto_2018, place={Lüneburg}, title={Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016}, booktitle={Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI)}, author={Piasecki, David and Schlangenotto, Darius}, year={2018}}
Piasecki, David, and Darius Schlangenotto. “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016.” In Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI). Lüneburg, 2018.
D. Piasecki and D. Schlangenotto, “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016,” in Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, 2018.
Piasecki, David, and Darius Schlangenotto. “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016.” Tagungsband Multikonferenz Wirtschaftsinformatik 2018 (MKWI). Lüneburg: N.p., 2018. Print.
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