Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016

D. Piasecki, D. Schlangenotto, in:, 2018.

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Multikonferenz Wirtschaftsinformatik 2018 (MKWI)
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Lüneburg
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Piasecki D, Schlangenotto D. Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016. In: ; 2018.
Piasecki, D., & Schlangenotto, D. (2018). Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016. Presented at the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg.
@inbook{Piasecki_Schlangenotto_2018, title={Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016}, author={Piasecki, David and Schlangenotto, Darius}, year={2018}}
Piasecki, David, and Darius Schlangenotto. “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016,” 2018.
D. Piasecki and D. Schlangenotto, “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016,” presented at the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, 2018.
Piasecki, David, and Darius Schlangenotto. “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016.” N.p., 2018. Print.

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