Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search

D. Schlangenotto, D. Kundisch, in:, Wirtschaftsinformatik Proceedings, Extended Abstract, 2017.

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Conference Paper | Published | English
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Wirtschaftsinformatik Proceedings, Extended Abstract
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Wirtschaftsinformatik Proceedings
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St. Gallen, Switzerland
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Schlangenotto D, Kundisch D. Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search. In: Wirtschaftsinformatik Proceedings, Extended Abstract.; 2017.
Schlangenotto, D., & Kundisch, D. (2017). Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search. In Wirtschaftsinformatik Proceedings, Extended Abstract. St. Gallen, Switzerland.
@inbook{Schlangenotto_Kundisch_2017, title={Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search}, booktitle={Wirtschaftsinformatik Proceedings, Extended Abstract}, author={Schlangenotto, Darius and Kundisch, Dennis}, year={2017}}
Schlangenotto, Darius, and Dennis Kundisch. “Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search.” In Wirtschaftsinformatik Proceedings, Extended Abstract, 2017.
D. Schlangenotto and D. Kundisch, “Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search,” in Wirtschaftsinformatik Proceedings, Extended Abstract, St. Gallen, Switzerland, 2017.
Schlangenotto, Darius, and Dennis Kundisch. “Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search.” Wirtschaftsinformatik Proceedings, Extended Abstract. N.p., 2017. Print.
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