Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search

D. Schlangenotto, D. Kundisch, in:, Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2016.

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Conference Paper | Published | English
Publishing Year
Journal Title
Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS)
Conference
Twenty-Fourth European Conference on Information Systems (ECIS)
Conference Location
Istanbul, Turkey
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Schlangenotto D, Kundisch D. Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search. In: Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS).; 2016.
Schlangenotto, D., & Kundisch, D. (2016). Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search. In Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS). Istanbul, Turkey.
@inbook{Schlangenotto_Kundisch_2016, title={Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search}, booktitle={Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS)}, author={Schlangenotto, Darius and Kundisch, Dennis}, year={2016}}
Schlangenotto, Darius, and Dennis Kundisch. “Read This Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search.” In Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), 2016.
D. Schlangenotto and D. Kundisch, “Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search,” in Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS), Istanbul, Turkey, 2016.
Schlangenotto, Darius, and Dennis Kundisch. “Read This Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search.” Proceedings of the Twenty-Fourth European Conference on Information Systems (ECIS). N.p., 2016. Print.
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