What Drives Paid Search Success: A Systematic Literature Review

D. Schlangenotto, D. Kundisch, M. Poniatowski, in:, Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.

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Conference Paper | Published | English
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Journal Title
Proceedings of the 24th Americas Conference on Information Systems (AMCIS)
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24th Americas Conference on Information Systems (AMCIS)
Conference Location
New Orleans, USA
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Schlangenotto D, Kundisch D, Poniatowski M. What Drives Paid Search Success: A Systematic Literature Review. In: Proceedings of the 24th Americas Conference on Information Systems (AMCIS).; 2018.
Schlangenotto, D., Kundisch, D., & Poniatowski, M. (2018). What Drives Paid Search Success: A Systematic Literature Review. In Proceedings of the 24th Americas Conference on Information Systems (AMCIS). New Orleans, USA.
@inbook{Schlangenotto_Kundisch_Poniatowski_2018, title={What Drives Paid Search Success: A Systematic Literature Review}, booktitle={Proceedings of the 24th Americas Conference on Information Systems (AMCIS)}, author={Schlangenotto, Darius and Kundisch, Dennis and Poniatowski, Martin}, year={2018}}
Schlangenotto, Darius, Dennis Kundisch, and Martin Poniatowski. “What Drives Paid Search Success: A Systematic Literature Review.” In Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.
D. Schlangenotto, D. Kundisch, and M. Poniatowski, “What Drives Paid Search Success: A Systematic Literature Review,” in Proceedings of the 24th Americas Conference on Information Systems (AMCIS), New Orleans, USA, 2018.
Schlangenotto, Darius, Dennis Kundisch, and Martin Poniatowski. “What Drives Paid Search Success: A Systematic Literature Review.” Proceedings of the 24th Americas Conference on Information Systems (AMCIS). N.p., 2018. Print.
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