@inproceedings{1046,
  author       = {{John, Thomas and Szopinski, Daniel}},
  booktitle    = {{Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany}},
  title        = {{{Towards explaining the popularity of the Business Model Canvas: A dual coding approach}}},
  year         = {{2018}},
}