{"language":[{"iso":"eng"}],"_id":"1046","ddc":["040"],"user_id":"36372","status":"public","year":"2018","title":"Towards explaining the popularity of the Business Model Canvas: A dual coding approach","author":[{"id":"3952","full_name":"John, Thomas","last_name":"John","first_name":"Thomas"},{"id":"36372","last_name":"Szopinski","first_name":"Daniel","full_name":"Szopinski, Daniel"}],"date_updated":"2022-01-06T06:50:41Z","has_accepted_license":"1","file":[{"access_level":"closed","file_size":334833,"file_name":"MKWI2018_Memorierung.pdf","date_updated":"2018-11-12T13:19:37Z","relation":"main_file","content_type":"application/pdf","success":1,"file_id":"5499","creator":"dsz","date_created":"2018-11-12T13:19:37Z"}],"date_created":"2017-12-13T09:24:01Z","type":"conference","department":[{"_id":"276"}],"publication":"Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany","file_date_updated":"2018-11-12T13:19:37Z","citation":{"apa":"John, T., &#38; Szopinski, D. (2018). Towards explaining the popularity of the Business Model Canvas: A dual coding approach. <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>.","ieee":"T. John and D. Szopinski, “Towards explaining the popularity of the Business Model Canvas: A dual coding approach,” 2018.","chicago":"John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” In <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>, 2018.","short":"T. John, D. Szopinski, in: Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany, 2018.","mla":"John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>, 2018.","ama":"John T, Szopinski D. Towards explaining the popularity of the Business Model Canvas: A dual coding approach. In: <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>. ; 2018.","bibtex":"@inproceedings{John_Szopinski_2018, title={Towards explaining the popularity of the Business Model Canvas: A dual coding approach}, booktitle={Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany}, author={John, Thomas and Szopinski, Daniel}, year={2018} }"},"project":[{"name":"SFB 901","_id":"1"},{"_id":"4","name":"SFB 901 - Project Area C"},{"_id":"17","name":"SFB 901 - Subproject C5"}]}