{"user_id":"36372","citation":{"chicago":"John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” In <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>, 2018.","ama":"John T, Szopinski D. Towards explaining the popularity of the Business Model Canvas: A dual coding approach. In: <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>. ; 2018.","bibtex":"@inproceedings{John_Szopinski_2018, title={Towards explaining the popularity of the Business Model Canvas: A dual coding approach}, booktitle={Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany}, author={John, Thomas and Szopinski, Daniel}, year={2018} }","short":"T. John, D. Szopinski, in: Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany, 2018.","apa":"John, T., &#38; Szopinski, D. (2018). Towards explaining the popularity of the Business Model Canvas: A dual coding approach. <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>.","ieee":"T. John and D. Szopinski, “Towards explaining the popularity of the Business Model Canvas: A dual coding approach,” 2018.","mla":"John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>, 2018."},"department":[{"_id":"276"}],"file":[{"date_updated":"2018-11-12T13:19:37Z","file_size":334833,"creator":"dsz","file_name":"MKWI2018_Memorierung.pdf","content_type":"application/pdf","relation":"main_file","file_id":"5499","access_level":"closed","success":1,"date_created":"2018-11-12T13:19:37Z"}],"project":[{"_id":"1","name":"SFB 901"},{"name":"SFB 901 - Project Area C","_id":"4"},{"_id":"17","name":"SFB 901 - Subproject C5"}],"ddc":["040"],"year":"2018","_id":"1046","language":[{"iso":"eng"}],"status":"public","has_accepted_license":"1","author":[{"first_name":"Thomas","id":"3952","last_name":"John","full_name":"John, Thomas"},{"id":"36372","first_name":"Daniel","last_name":"Szopinski","full_name":"Szopinski, Daniel"}],"date_updated":"2022-01-06T06:50:41Z","date_created":"2017-12-13T09:24:01Z","title":"Towards explaining the popularity of the Business Model Canvas: A dual coding approach","publication":"Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany","file_date_updated":"2018-11-12T13:19:37Z","type":"conference"}