conference paper Thomas John author 3952 Daniel Szopinski author 36372 276 department SFB 901 project SFB 901 - Project Area C project SFB 901 - Subproject C5 project https://ris.uni-paderborn.de/download/1046/5499/MKWI2018_Memorierung.pdf application/pdf 2018 eng T. John, D. Szopinski, in: Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany, 2018. John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” In <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>, 2018. John, T., &#38; Szopinski, D. (2018). Towards explaining the popularity of the Business Model Canvas: A dual coding approach. <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>. T. John and D. Szopinski, “Towards explaining the popularity of the Business Model Canvas: A dual coding approach,” 2018. John T, Szopinski D. Towards explaining the popularity of the Business Model Canvas: A dual coding approach. In: <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>. ; 2018. @inproceedings{John_Szopinski_2018, title={Towards explaining the popularity of the Business Model Canvas: A dual coding approach}, booktitle={Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany}, author={John, Thomas and Szopinski, Daniel}, year={2018} } John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” <i>Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany</i>, 2018. 10462017-12-13T09:24:01Z2022-01-06T06:50:41Z