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<titleInfo><title>Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys</title></titleInfo>


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<name type="personal">
  <namePart type="given">Nancy V.</namePart>
  <namePart type="family">Wünderlich</namePart>
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  <namePart type="given">Jens</namePart>
  <namePart type="family">Hogreve</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
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  <namePart type="given">Ilma Nur</namePart>
  <namePart type="family">Chowdhury</namePart>
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<name type="personal">
  <namePart type="given">Hannes</namePart>
  <namePart type="family">Fleischer</namePart>
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<name type="personal">
  <namePart type="given">Sahar</namePart>
  <namePart type="family">Mousavi</namePart>
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<name type="personal">
  <namePart type="given">Julia</namePart>
  <namePart type="family">Rötzmeier-Keuper</namePart>
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<name type="personal">
  <namePart type="given">Rui</namePart>
  <namePart type="family">Sousa</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>







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<originInfo><dateIssued encoding="w3cdtf">2019</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<relatedItem type="host"><titleInfo><title>Journal of Business Research</title></titleInfo>
  <identifier type="issn">0148-2963</identifier><identifier type="doi">10.1016/j.jbusres.2019.07.027</identifier>
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<ieee>N. V. Wünderlich &lt;i&gt;et al.&lt;/i&gt;, “Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys,” &lt;i&gt;Journal of Business Research&lt;/i&gt;, 2019.</ieee>
<apa>Wünderlich, N. V., Hogreve, J., Chowdhury, I. N., Fleischer, H., Mousavi, S., Rötzmeier-Keuper, J., &amp;#38; Sousa, R. (2019). Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. &lt;i&gt;Journal of Business Research&lt;/i&gt;. &lt;a href=&quot;https://doi.org/10.1016/j.jbusres.2019.07.027&quot;&gt;https://doi.org/10.1016/j.jbusres.2019.07.027&lt;/a&gt;</apa>
<mla>Wünderlich, Nancy V., et al. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.” &lt;i&gt;Journal of Business Research&lt;/i&gt;, 2019, doi:&lt;a href=&quot;https://doi.org/10.1016/j.jbusres.2019.07.027&quot;&gt;10.1016/j.jbusres.2019.07.027&lt;/a&gt;.</mla>
<bibtex>@article{Wünderlich_Hogreve_Chowdhury_Fleischer_Mousavi_Rötzmeier-Keuper_Sousa_2019, title={Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys}, DOI={&lt;a href=&quot;https://doi.org/10.1016/j.jbusres.2019.07.027&quot;&gt;10.1016/j.jbusres.2019.07.027&lt;/a&gt;}, journal={Journal of Business Research}, author={Wünderlich, Nancy V. and Hogreve, Jens and Chowdhury, Ilma Nur and Fleischer, Hannes and Mousavi, Sahar and Rötzmeier-Keuper, Julia and Sousa, Rui}, year={2019} }</bibtex>
<short>N.V. Wünderlich, J. Hogreve, I.N. Chowdhury, H. Fleischer, S. Mousavi, J. Rötzmeier-Keuper, R. Sousa, Journal of Business Research (2019).</short>
<ama>Wünderlich NV, Hogreve J, Chowdhury IN, et al. Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. &lt;i&gt;Journal of Business Research&lt;/i&gt;. 2019. doi:&lt;a href=&quot;https://doi.org/10.1016/j.jbusres.2019.07.027&quot;&gt;10.1016/j.jbusres.2019.07.027&lt;/a&gt;</ama>
<chicago>Wünderlich, Nancy V., Jens Hogreve, Ilma Nur Chowdhury, Hannes Fleischer, Sahar Mousavi, Julia Rötzmeier-Keuper, and Rui Sousa. “Overcoming Vulnerability: Channel Design Strategies to Alleviate Vulnerability Perceptions in Customer Journeys.” &lt;i&gt;Journal of Business Research&lt;/i&gt;, 2019. &lt;a href=&quot;https://doi.org/10.1016/j.jbusres.2019.07.027&quot;&gt;https://doi.org/10.1016/j.jbusres.2019.07.027&lt;/a&gt;.</chicago>
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