@article{13454,
  author       = {{Eggert, Andreas and Kleinaltenkamp, Michael and Kashyap, Vishal}},
  journal      = {{Industrial Marketing Management}},
  pages        = {{13----20}},
  title        = {{{Mapping Value in Business Markets: An Integrative Framework}}},
  volume       = {{79}},
  year         = {{2019}},
}

