---
_id: '13454'
author:
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
- first_name: Michael
  full_name: Kleinaltenkamp, Michael
  last_name: Kleinaltenkamp
- first_name: Vishal
  full_name: Kashyap, Vishal
  last_name: Kashyap
citation:
  ama: 'Eggert A, Kleinaltenkamp M, Kashyap V. Mapping Value in Business Markets:
    An Integrative Framework. <i>Industrial Marketing Management</i>. 2019;79:13--20.'
  apa: 'Eggert, A., Kleinaltenkamp, M., &#38; Kashyap, V. (2019). Mapping Value in
    Business Markets: An Integrative Framework. <i>Industrial Marketing Management</i>,
    <i>79</i>, 13--20.'
  bibtex: '@article{Eggert_Kleinaltenkamp_Kashyap_2019, title={Mapping Value in Business
    Markets: An Integrative Framework}, volume={79}, journal={Industrial Marketing
    Management}, author={Eggert, Andreas and Kleinaltenkamp, Michael and Kashyap,
    Vishal}, year={2019}, pages={13--20} }'
  chicago: 'Eggert, Andreas, Michael Kleinaltenkamp, and Vishal Kashyap. “Mapping
    Value in Business Markets: An Integrative Framework.” <i>Industrial Marketing
    Management</i> 79 (2019): 13--20.'
  ieee: 'A. Eggert, M. Kleinaltenkamp, and V. Kashyap, “Mapping Value in Business
    Markets: An Integrative Framework,” <i>Industrial Marketing Management</i>, vol.
    79, pp. 13--20, 2019.'
  mla: 'Eggert, Andreas, et al. “Mapping Value in Business Markets: An Integrative
    Framework.” <i>Industrial Marketing Management</i>, vol. 79, 2019, pp. 13--20.'
  short: A. Eggert, M. Kleinaltenkamp, V. Kashyap, Industrial Marketing Management
    79 (2019) 13--20.
date_created: 2019-09-30T07:22:24Z
date_updated: 2022-01-06T06:51:36Z
department:
- _id: '180'
intvolume: '        79'
language:
- iso: eng
page: 13--20
publication: Industrial Marketing Management
status: public
title: 'Mapping Value in Business Markets: An Integrative Framework'
type: journal_article
user_id: '57352'
volume: 79
year: '2019'
...