{"date_created":"2019-09-30T07:42:15Z","language":[{"iso":"eng"}],"_id":"13457","user_id":"57352","year":"2019","type":"journal_article","date_updated":"2022-01-06T06:51:36Z","publication":"Journal of Marketing","department":[{"_id":"180"}],"author":[{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"},{"first_name":"Lena","last_name":"Steinhoff","full_name":"Steinhoff, Lena"},{"first_name":"Carina","last_name":"Witte","full_name":"Witte, Carina"}],"title":"Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships","status":"public","citation":{"bibtex":"@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }","ama":"Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. <i>Journal of Marketing</i>. 2019.","ieee":"A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” <i>Journal of Marketing</i>, 2019.","chicago":"Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” <i>Journal of Marketing</i>, 2019.","mla":"Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” <i>Journal of Marketing</i>, 2019.","short":"A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).","apa":"Eggert, A., Steinhoff, L., &#38; Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. <i>Journal of Marketing</i>."}}