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<titleInfo><title>Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships</title></titleInfo>





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  <namePart type="given">Andreas</namePart>
  <namePart type="family">Eggert</namePart>
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<name type="personal">
  <namePart type="given">Lena</namePart>
  <namePart type="family">Steinhoff</namePart>
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<name type="personal">
  <namePart type="given">Carina</namePart>
  <namePart type="family">Witte</namePart>
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<originInfo><dateIssued encoding="w3cdtf">2019</dateIssued>
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<chicago>Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” &lt;i&gt;Journal of Marketing&lt;/i&gt;, 2019.</chicago>
<short>A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).</short>
<apa>Eggert, A., Steinhoff, L., &amp;#38; Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. &lt;i&gt;Journal of Marketing&lt;/i&gt;.</apa>
<ieee>A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” &lt;i&gt;Journal of Marketing&lt;/i&gt;, 2019.</ieee>
<ama>Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. &lt;i&gt;Journal of Marketing&lt;/i&gt;. 2019.</ama>
<bibtex>@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }</bibtex>
<mla>Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” &lt;i&gt;Journal of Marketing&lt;/i&gt;, 2019.</mla>
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