--- _id: '13457' author: - first_name: Andreas full_name: Eggert, Andreas last_name: Eggert - first_name: Lena full_name: Steinhoff, Lena last_name: Steinhoff - first_name: Carina full_name: Witte, Carina last_name: Witte citation: ama: Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019. apa: Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. bibtex: '@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing}, author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }' chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019. ieee: A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Journal of Marketing, 2019. mla: Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019. short: A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019). date_created: 2019-09-30T07:42:15Z date_updated: 2022-01-06T06:51:36Z department: - _id: '180' language: - iso: eng publication: Journal of Marketing status: public title: Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships type: journal_article user_id: '57352' year: '2019' ...