---
_id: '13457'
author:
- first_name: Andreas
full_name: Eggert, Andreas
last_name: Eggert
- first_name: Lena
full_name: Steinhoff, Lena
last_name: Steinhoff
- first_name: Carina
full_name: Witte, Carina
last_name: Witte
citation:
ama: Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening
Customer–Brand Relationships. Journal of Marketing. 2019.
apa: Eggert, A., Steinhoff, L., & Witte, C. (2019). Gift Purchases as Catalysts
for Strengthening Customer–Brand Relationships. Journal of Marketing.
bibtex: '@article{Eggert_Steinhoff_Witte_2019, title={Gift Purchases as Catalysts
for Strengthening Customer–Brand Relationships}, journal={Journal of Marketing},
author={Eggert, Andreas and Steinhoff, Lena and Witte, Carina}, year={2019} }'
chicago: Eggert, Andreas, Lena Steinhoff, and Carina Witte. “Gift Purchases as Catalysts
for Strengthening Customer–Brand Relationships.” Journal of Marketing,
2019.
ieee: A. Eggert, L. Steinhoff, and C. Witte, “Gift Purchases as Catalysts for Strengthening
Customer–Brand Relationships,” Journal of Marketing, 2019.
mla: Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand
Relationships.” Journal of Marketing, 2019.
short: A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
date_created: 2019-09-30T07:42:15Z
date_updated: 2022-01-06T06:51:36Z
department:
- _id: '180'
language:
- iso: eng
publication: Journal of Marketing
status: public
title: Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
type: journal_article
user_id: '57352'
year: '2019'
...