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<titleInfo><title>Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers</title></titleInfo>


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  <namePart type="given">Daniel</namePart>
  <namePart type="family">Beverungen</namePart>
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  <namePart type="given">Dennis</namePart>
  <namePart type="family">Kundisch</namePart>
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  <namePart type="given">Nancy</namePart>
  <namePart type="family">Wünderlich</namePart>
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<abstract lang="eng">Purpose
The purpose of this paper is to identify strategic options and challenges that arise when an industrial firm moves from providing smart service toward providing a platform.

Design/methodology/approach
This conceptual study takes on a multidisciplinary research perspective that integrates concepts, theories and insights from service management and marketing, information systems and platform economics.

Findings
The paper outlines three platform types – smart data platform, smart product platform and matching platform – as strategic options for firms that wish to evolve from smart service providers to platform providers.

Research limitations/implications
Investigating smart service platforms calls for launching interdisciplinary research initiatives. Promising research avenues are outlined to span boundaries that separate different research disciplines today.

Practical implications
Managing a successful transition from providing smart service toward providing a platform requires making significant investments in IT, platform-related capabilities and skills, as well as implement new approaches toward relationship management and brand-building.

Originality/value
The findings described in this paper are valuable to researchers in multiple disciplines seeking to develop and to justify theory related to platforms in industrial scenarios.</abstract>

<originInfo><publisher>Emerald Insight</publisher><dateIssued encoding="w3cdtf">2021</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<subject><topic>Smart service</topic><topic>Platform</topic><topic>Interdisciplinary research</topic><topic>Manufacturing company</topic><topic>Smart service provider</topic><topic>Platform economics</topic><topic>Information systems</topic><topic>Multi-sided markets</topic><topic>Business-to-business (B2B) markets</topic>
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<relatedItem type="host"><titleInfo><title>Journal of Service Management</title></titleInfo>
  <identifier type="issn">507-532</identifier><identifier type="doi">10.1108/JOSM-03-2020-0066</identifier>
<part><detail type="volume"><number>32</number></detail><detail type="issue"><number>4</number></detail><extent unit="pages">507-532</extent>
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<bibtex>@article{Beverungen_Kundisch_Wünderlich_2021, title={Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers}, volume={32}, DOI={&lt;a href=&quot;https://doi.org/10.1108/JOSM-03-2020-0066&quot;&gt;10.1108/JOSM-03-2020-0066&lt;/a&gt;}, number={4}, journal={Journal of Service Management}, publisher={Emerald Insight}, author={Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy}, year={2021}, pages={507–532} }</bibtex>
<ama>Beverungen D, Kundisch D, Wünderlich N. Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. &lt;i&gt;Journal of Service Management&lt;/i&gt;. 2021;32(4):507-532. doi:&lt;a href=&quot;https://doi.org/10.1108/JOSM-03-2020-0066&quot;&gt;10.1108/JOSM-03-2020-0066&lt;/a&gt;</ama>
<short>D. Beverungen, D. Kundisch, N. Wünderlich, Journal of Service Management 32 (2021) 507–532.</short>
<chicago>Beverungen, Daniel, Dennis Kundisch, and Nancy Wünderlich. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” &lt;i&gt;Journal of Service Management&lt;/i&gt; 32, no. 4 (2021): 507–32. &lt;a href=&quot;https://doi.org/10.1108/JOSM-03-2020-0066&quot;&gt;https://doi.org/10.1108/JOSM-03-2020-0066&lt;/a&gt;.</chicago>
<ieee>D. Beverungen, D. Kundisch, and N. Wünderlich, “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers,” &lt;i&gt;Journal of Service Management&lt;/i&gt;, vol. 32, no. 4, pp. 507–532, 2021, doi: &lt;a href=&quot;https://doi.org/10.1108/JOSM-03-2020-0066&quot;&gt;10.1108/JOSM-03-2020-0066&lt;/a&gt;.</ieee>
<mla>Beverungen, Daniel, et al. “Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers.” &lt;i&gt;Journal of Service Management&lt;/i&gt;, vol. 32, no. 4, Emerald Insight, 2021, pp. 507–32, doi:&lt;a href=&quot;https://doi.org/10.1108/JOSM-03-2020-0066&quot;&gt;10.1108/JOSM-03-2020-0066&lt;/a&gt;.</mla>
<apa>Beverungen, D., Kundisch, D., &amp;#38; Wünderlich, N. (2021). Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. &lt;i&gt;Journal of Service Management&lt;/i&gt;, &lt;i&gt;32&lt;/i&gt;(4), 507–532. &lt;a href=&quot;https://doi.org/10.1108/JOSM-03-2020-0066&quot;&gt;https://doi.org/10.1108/JOSM-03-2020-0066&lt;/a&gt;</apa>
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