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<titleInfo><title>Effektives Customer Relationship Management</title></titleInfo>





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  <namePart type="given"> Stefan </namePart>
  <namePart type="family">Helmke</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Matthias</namePart>
  <namePart type="family">Uebel</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Wilhelm</namePart>
  <namePart type="family">Dangelmaier</namePart>
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<originInfo><publisher>Springer-Gabler</publisher><dateIssued encoding="w3cdtf">2017</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<ama>Helmke  Stefan , Uebel M, Dangelmaier W. &lt;i&gt;Effektives Customer Relationship Management&lt;/i&gt;. 6th ed. Springer-Gabler; 2017.</ama>
<bibtex>@book{Helmke_Uebel_Dangelmaier_2017, edition={6}, title={Effektives Customer Relationship Management}, publisher={Springer-Gabler}, author={Helmke,  Stefan  and Uebel, Matthias and Dangelmaier, Wilhelm}, year={2017} }</bibtex>
<mla>Helmke,  Stefan , et al. &lt;i&gt;Effektives Customer Relationship Management&lt;/i&gt;. 6th ed., Springer-Gabler, 2017.</mla>
<chicago>Helmke,  Stefan , Matthias Uebel, and Wilhelm Dangelmaier. &lt;i&gt;Effektives Customer Relationship Management&lt;/i&gt;. 6th ed. Springer-Gabler, 2017.</chicago>
<short>Stefan  Helmke, M. Uebel, W. Dangelmaier, Effektives Customer Relationship Management, 6th ed., Springer-Gabler, 2017.</short>
<apa>Helmke,  Stefan , Uebel, M., &amp;#38; Dangelmaier, W. (2017). &lt;i&gt;Effektives Customer Relationship Management&lt;/i&gt; (6th ed.). Springer-Gabler.</apa>
<ieee>Stefan  Helmke, M. Uebel, and W. Dangelmaier, &lt;i&gt;Effektives Customer Relationship Management&lt;/i&gt;, 6th ed. Springer-Gabler, 2017.</ieee>
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