@article{2652,
  author       = {{Schlangenotto, Darius and Kundisch, Dennis and Wünderlich, Nancy}},
  journal      = {{Electronic Markets}},
  number       = {{4}},
  pages        = {{407--421}},
  title        = {{{Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search}}},
  volume       = {{28}},
  year         = {{2018}},
}