{"publication_status":"published","language":[{"iso":"eng"}],"status":"public","author":[{"full_name":"Schlangenotto, Darius","last_name":"Schlangenotto","id":"13268","first_name":"Darius"},{"first_name":"Dennis","id":"21117","full_name":"Kundisch, Dennis","last_name":"Kundisch"},{"first_name":"Nancy","id":"36392","full_name":"Wünderlich, Nancy","last_name":"Wünderlich"}],"department":[{"_id":"276"}],"type":"journal_article","volume":28,"date_updated":"2022-01-06T06:57:21Z","date_created":"2018-05-04T09:09:47Z","intvolume":"        28","year":"2018","page":"407-421","_id":"2652","citation":{"ama":"Schlangenotto D, Kundisch D, Wünderlich N. Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search. <i>Electronic Markets</i>. 2018;28(4):407-421.","apa":"Schlangenotto, D., Kundisch, D., &#38; Wünderlich, N. (2018). Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search. <i>Electronic Markets</i>, <i>28</i>(4), 407–421.","chicago":"Schlangenotto, Darius, Dennis Kundisch, and Nancy Wünderlich. “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search.” <i>Electronic Markets</i> 28, no. 4 (2018): 407–21.","short":"D. Schlangenotto, D. Kundisch, N. Wünderlich, Electronic Markets 28 (2018) 407–421.","bibtex":"@article{Schlangenotto_Kundisch_Wünderlich_2018, title={Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search}, volume={28}, number={4}, journal={Electronic Markets}, author={Schlangenotto, Darius and Kundisch, Dennis and Wünderlich, Nancy}, year={2018}, pages={407–421} }","mla":"Schlangenotto, Darius, et al. “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search.” <i>Electronic Markets</i>, vol. 28, no. 4, 2018, pp. 407–21.","ieee":"D. Schlangenotto, D. Kundisch, and N. Wünderlich, “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search,” <i>Electronic Markets</i>, vol. 28, no. 4, pp. 407–421, 2018."},"title":"Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search","publication":"Electronic Markets","user_id":"16205","issue":"4"}