{"citation":{"apa":"Schlangenotto, D., Kundisch, D., &#38; Wünderlich, N. (2018). Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search. <i>Electronic Markets</i>, <i>28</i>(4), 407–421.","chicago":"Schlangenotto, Darius, Dennis Kundisch, and Nancy Wünderlich. “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search.” <i>Electronic Markets</i> 28, no. 4 (2018): 407–21.","short":"D. Schlangenotto, D. Kundisch, N. Wünderlich, Electronic Markets 28 (2018) 407–421.","ieee":"D. Schlangenotto, D. Kundisch, and N. Wünderlich, “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search,” <i>Electronic Markets</i>, vol. 28, no. 4, pp. 407–421, 2018.","mla":"Schlangenotto, Darius, et al. “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search.” <i>Electronic Markets</i>, vol. 28, no. 4, 2018, pp. 407–21.","bibtex":"@article{Schlangenotto_Kundisch_Wünderlich_2018, title={Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search}, volume={28}, number={4}, journal={Electronic Markets}, author={Schlangenotto, Darius and Kundisch, Dennis and Wünderlich, Nancy}, year={2018}, pages={407–421} }","ama":"Schlangenotto D, Kundisch D, Wünderlich N. Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search. <i>Electronic Markets</i>. 2018;28(4):407-421."},"volume":28,"type":"journal_article","page":"407-421","publication":"Electronic Markets","date_updated":"2022-01-06T06:57:21Z","_id":"2652","language":[{"iso":"eng"}],"issue":"4","title":"Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search","publication_status":"published","department":[{"_id":"276"}],"author":[{"last_name":"Schlangenotto","full_name":"Schlangenotto, Darius","first_name":"Darius","id":"13268"},{"first_name":"Dennis","id":"21117","last_name":"Kundisch","full_name":"Kundisch, Dennis"},{"first_name":"Nancy","id":"36392","last_name":"Wünderlich","full_name":"Wünderlich, Nancy"}],"user_id":"16205","year":"2018","status":"public","date_created":"2018-05-04T09:09:47Z","intvolume":"        28"}