{"language":[{"iso":"eng"}],"publication_status":"published","date_updated":"2022-01-06T06:57:28Z","type":"conference_abstract","conference":{"name":"Multikonferenz Wirtschaftsinformatik 2018 (MKWI)","location":"Lüneburg"},"publication":"Multikonferenz Wirtschaftsinformatik 2018 (MKWI)","year":"2018","status":"public","author":[{"last_name":"Piasecki","full_name":"Piasecki, David","first_name":"David"},{"first_name":"Darius","last_name":"Schlangenotto","id":"13268","full_name":"Schlangenotto, Darius"}],"title":"Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016","_id":"2678","department":[{"_id":"276"}],"date_created":"2018-05-07T14:40:42Z","user_id":"16205","citation":{"short":"D. Piasecki, D. Schlangenotto, in: Multikonferenz Wirtschaftsinformatik 2018 (MKWI), 2018.","apa":"Piasecki, D., &#38; Schlangenotto, D. (2018). Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016. In <i>Multikonferenz Wirtschaftsinformatik 2018 (MKWI)</i>. Lüneburg.","chicago":"Piasecki, David, and Darius Schlangenotto. “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016.” In <i>Multikonferenz Wirtschaftsinformatik 2018 (MKWI)</i>, 2018.","bibtex":"@inproceedings{Piasecki_Schlangenotto_2018, title={Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016}, booktitle={Multikonferenz Wirtschaftsinformatik 2018 (MKWI)}, author={Piasecki, David and Schlangenotto, Darius}, year={2018} }","mla":"Piasecki, David, and Darius Schlangenotto. “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016.” <i>Multikonferenz Wirtschaftsinformatik 2018 (MKWI)</i>, 2018.","ama":"Piasecki D, Schlangenotto D. Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016. In: <i>Multikonferenz Wirtschaftsinformatik 2018 (MKWI)</i>. ; 2018.","ieee":"D. Piasecki and D. Schlangenotto, “Can Companies Freeride on Public Interest Events? The Effect of Peak Days on Paid Search Advertising during the UEFA Euro 2016,” in <i>Multikonferenz Wirtschaftsinformatik 2018 (MKWI)</i>, Lüneburg, 2018."}}