{"author":[{"full_name":"Schlangenotto, Darius","last_name":"Schlangenotto","id":"13268","first_name":"Darius"},{"last_name":"Kundisch","id":"21117","full_name":"Kundisch, Dennis","first_name":"Dennis"}],"year":"2017","status":"public","date_created":"2018-05-08T12:30:15Z","citation":{"bibtex":"@inproceedings{Schlangenotto_Kundisch_2017, title={Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions}, booktitle={Proceedings of the 24th European Conference on Information Systems (ECIS)}, author={Schlangenotto, Darius and Kundisch, Dennis}, year={2017} }","chicago":"Schlangenotto, Darius, and Dennis Kundisch. “Achieving More by Paying Less? How Retailers Can Benefit by Bidding Less Aggressively in Paid Search Auctions.” In <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>, 2017.","short":"D. Schlangenotto, D. Kundisch, in: Proceedings of the 24th European Conference on Information Systems (ECIS), 2017.","ama":"Schlangenotto D, Kundisch D. Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In: <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>. ; 2017.","mla":"Schlangenotto, Darius, and Dennis Kundisch. “Achieving More by Paying Less? How Retailers Can Benefit by Bidding Less Aggressively in Paid Search Auctions.” <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>, 2017.","ieee":"D. Schlangenotto and D. Kundisch, “Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions,” in <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>, Guimarães, Portugal, 2017.","apa":"Schlangenotto, D., &#38; Kundisch, D. (2017). Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>. Guimarães, Portugal."},"user_id":"16205","department":[{"_id":"276"}],"title":"Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions","_id":"2693","publication_status":"published","language":[{"iso":"eng"}],"publication":"Proceedings of the 24th European Conference on Information Systems (ECIS)","conference":{"location":"Guimarães, Portugal","name":"24th European Conference on Information Systems (ECIS)"},"date_updated":"2022-01-06T06:57:30Z","type":"conference"}