{"language":[{"iso":"eng"}],"publication_status":"published","publication":"Proceedings of the 24th European Conference on Information Systems (ECIS)","conference":{"location":"Istanbul, Turkey","name":"24th European Conference on Information Systems (ECIS)"},"date_updated":"2022-01-06T06:57:32Z","type":"conference","status":"public","year":"2016","author":[{"first_name":"Darius","id":"13268","last_name":"Schlangenotto","full_name":"Schlangenotto, Darius"},{"first_name":"Dennis","last_name":"Kundisch","id":"21117","full_name":"Kundisch, Dennis"}],"department":[{"_id":"276"}],"_id":"2701","title":"Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search","citation":{"ama":"Schlangenotto D, Kundisch D. Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search. In: <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>. ; 2016.","mla":"Schlangenotto, Darius, and Dennis Kundisch. “Read This Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search.” <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>, 2016.","bibtex":"@inproceedings{Schlangenotto_Kundisch_2016, title={Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search}, booktitle={Proceedings of the 24th European Conference on Information Systems (ECIS)}, author={Schlangenotto, Darius and Kundisch, Dennis}, year={2016} }","ieee":"D. Schlangenotto and D. Kundisch, “Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search,” in <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>, Istanbul, Turkey, 2016.","chicago":"Schlangenotto, Darius, and Dennis Kundisch. “Read This Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search.” In <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>, 2016.","short":"D. Schlangenotto, D. Kundisch, in: Proceedings of the 24th European Conference on Information Systems (ECIS), 2016.","apa":"Schlangenotto, D., &#38; Kundisch, D. (2016). Read this Paper! A Field Experiment on the Role of a Call-To-Action in Paid Search. In <i>Proceedings of the 24th European Conference on Information Systems (ECIS)</i>. Istanbul, Turkey."},"user_id":"16205","date_created":"2018-05-08T13:03:14Z"}