---
res:
  bibo_abstract:
  - Brand names are a common part of the everyday consumer environment, and can be
    found on countless visual surfaces such as food packaging. A key characteristic
    of brand names is their fixed design. Many brand names owe their linguistic form
    to units that originally did not constitute proper names. They developed into
    brand names through complex sub-processes of what is commonly referred to as onymisation.
    These processes include semantic, morphological and phonological/graphemic changes.
    The aim of this paper is to explore how the specific typographic design of a brand
    name can be an additional indicator in its process of onymisation. After clarifying
    the concepts of onymisation and typographic design, an extended multimodal construction
    model is presented. The basis of the paper is an analysis of a corpus of image
    data comprising more than 600 photographs of food packaging. In order to get a
    first impression of how the multimodal constructions of brand names could look,
    an omission test following a suggestion by Ziem (2017) is applied to the data.@eng
  bibo_authorlist:
  - foaf_Person:
      foaf_givenName: Alexander
      foaf_name: Dübbert, Alexander
      foaf_surname: Dübbert
      foaf_workInfoHomepage: http://www.librecat.org/personId=44613
    orcid: 0009-0002-4063-801X
  bibo_doi: 10.1515/lingvan-2020-0058
  bibo_issue: '1'
  bibo_volume: 7
  dct_date: 2021^xs_gYear
  dct_isPartOf:
  - http://id.crossref.org/issn/2199-174X
  dct_language: eng
  dct_publisher: de Gruyter@
  dct_title: Brand names as multimodal constructions. On the role of typography as
    an additional indicator of onymisation.@
...