{"project":[{"name":"SFB 901","_id":"1"},{"name":"SFB 901 - Project Area A","_id":"2"},{"name":"SFB 901 - Subproject A4","_id":"8"}],"doi":"10.17619/UNIPB/1-312","supervisor":[{"full_name":"Kundisch, Dennis","first_name":"Dennis","id":"21117","last_name":"Kundisch"}],"title":"Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer","author":[{"last_name":"Schlangenotto","first_name":"Darius","full_name":"Schlangenotto, Darius"}],"department":[{"_id":"276"}],"citation":{"bibtex":"@book{Schlangenotto_2018, title={Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer}, DOI={<a href=\"https://doi.org/10.17619/UNIPB/1-312\">10.17619/UNIPB/1-312</a>}, publisher={Universität Paderborn}, author={Schlangenotto, Darius}, year={2018} }","mla":"Schlangenotto, Darius. <i>Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer</i>. Universität Paderborn, 2018, doi:<a href=\"https://doi.org/10.17619/UNIPB/1-312\">10.17619/UNIPB/1-312</a>.","short":"D. Schlangenotto, Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer, Universität Paderborn, 2018.","apa":"Schlangenotto, D. (2018). <i>Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer</i>. Universität Paderborn. <a href=\"https://doi.org/10.17619/UNIPB/1-312\">https://doi.org/10.17619/UNIPB/1-312</a>","ama":"Schlangenotto D. <i>Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer</i>. Universität Paderborn; 2018. doi:<a href=\"https://doi.org/10.17619/UNIPB/1-312\">10.17619/UNIPB/1-312</a>","ieee":"D. Schlangenotto, <i>Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer</i>. Universität Paderborn, 2018.","chicago":"Schlangenotto, Darius. <i>Consumer Responses to Paid Search - Empirical Evidence from a Bricks-and-Mortar Retailer</i>. Universität Paderborn, 2018. <a href=\"https://doi.org/10.17619/UNIPB/1-312\">https://doi.org/10.17619/UNIPB/1-312</a>."},"user_id":"477","language":[{"iso":"eng"}],"type":"dissertation","year":"2018","status":"public","date_created":"2018-05-09T08:34:14Z","publisher":"Universität Paderborn","date_updated":"2022-01-06T06:57:35Z","_id":"2712"}