@inproceedings{27636,
  author       = {{Fischer, Holger Gerhard and Nebe,  Karsten and Klompmaker,  Florian}},
  pages        = {{28--37}},
  publisher    = {{Springer-Verlag}},
  title        = {{{A Holistic Model for Integrating Usability Engineering and Software Engineering Enriched with Marketing Activities}}},
  year         = {{2011}},
}