--- res: bibo_abstract: - 'Product innovations are of great strategic importance for securing the long-term competitiveness of companies. Often, however, companies are faced with two core problems when introducing product innovations to the market: There is a lack of a methodology for systematic customer integration in the product development process. In addition, due to their complexity and the novelty of the technologies used, the product concepts exceed the customers'' imagination. This means that customers do not evaluate new product concepts objectively because they do not fully understand the product benefits. In this article, a software-supported procedure for early customer integration is presented. The core of the process is a multi-stage limit conjoint analysis with an integrated virtual reality application.@eng' bibo_authorlist: - foaf_Person: foaf_givenName: Klaus foaf_name: Backhaus, Klaus foaf_surname: Backhaus - foaf_Person: foaf_givenName: J {\ "u} rgen foaf_name: Gausemeier, J {\ "u} rgen foaf_surname: Gausemeier - foaf_Person: foaf_givenName: 'J {\ "o} rg ' foaf_name: 'St {\" o} cklein, J {\ "o} rg ' foaf_surname: St {\" o} cklein - foaf_Person: foaf_givenName: 'Jonas ' foaf_name: 'Jasper, Jonas ' foaf_surname: Jasper - foaf_Person: foaf_givenName: Katharina foaf_name: Westhoff, Katharina foaf_surname: Westhoff - foaf_Person: foaf_givenName: Michael foaf_name: Grafe, Michael foaf_surname: Grafe dct_date: 2014^xs_gYear dct_language: eng dct_publisher: Fraunhofer IFF@ dct_title: VR-based conjoint analysis for the early determination of customer benefits {\ "a} references@ ...