@article{28194, author = {{Gausemeier, J {\ "u} rgen and Amshoff, Benjamin}}, journal = {{ZWF magazine for {\" u} r economic factory operation}}, pages = {{428--434}}, title = {{{Discursive business model development - Successful positioning in the competitive arena through integrative development of market performance and business { \ "a} ftsmodell}}}, volume = {{109}}, year = {{2014}}, }