@article{2834,
  author       = {{Gutt, Dominik and von Rechenberg, Tobias and Kundisch, Dennis}},
  journal      = {{Journal of Business Research}},
  pages        = {{277--287}},
  publisher    = {{Elsevier}},
  title        = {{{Goal Achievement, Subsequent User Effort and the Moderating Role of Goal Difficulty}}},
  doi          = {{10.1016/j.jbusres.2018.06.019}},
  volume       = {{106}},
  year         = {{2020}},
}