{"department":[{"_id":"152"}],"publication":"LUT Scientific and Expertise Publications","citation":{"mla":"Gräßler, Iris, et al. “Supporting Business Model Generation with Augmented Reality.” <i>LUT Scientific and Expertise Publications</i>, 2022.","apa":"Gräßler, I., Grewe, B., &#38; Kramer, H. (2022). Supporting Business Model Generation with Augmented Reality. <i>LUT Scientific and Expertise Publications</i>. 33. ISPIM Innovation Conference “Innovating in a Digital World,” Copenhagen.","short":"I. Gräßler, B. Grewe, H. Kramer, in: LUT Scientific and Expertise Publications, Manchester, 2022.","chicago":"Gräßler, Iris, Benedikt Grewe, and Hendrik Kramer. “Supporting Business Model Generation with Augmented Reality.” In <i>LUT Scientific and Expertise Publications</i>. Manchester, 2022.","ieee":"I. Gräßler, B. Grewe, and H. Kramer, “Supporting Business Model Generation with Augmented Reality,” presented at the 33. ISPIM Innovation Conference “Innovating in a Digital World,” Copenhagen, 2022.","bibtex":"@inproceedings{Gräßler_Grewe_Kramer_2022, place={Manchester}, title={Supporting Business Model Generation with Augmented Reality}, booktitle={LUT Scientific and Expertise Publications}, author={Gräßler, Iris and Grewe, Benedikt and Kramer, Hendrik}, year={2022} }","ama":"Gräßler I, Grewe B, Kramer H. Supporting Business Model Generation with Augmented Reality. In: <i>LUT Scientific and Expertise Publications</i>. ; 2022."},"keyword":["business model generation","augmented reality","workshop","collaborative work","digitization","AR-supported workshop concept","immersive technologies","decentralized work","business model canvas"],"author":[{"first_name":"Iris","last_name":"Gräßler","id":"47565","full_name":"Gräßler, Iris","orcid":"0000-0001-5765-971X"},{"full_name":"Grewe, Benedikt","id":"52359","last_name":"Grewe","first_name":"Benedikt"},{"first_name":"Hendrik","last_name":"Kramer","full_name":"Kramer, Hendrik"}],"language":[{"iso":"eng"}],"date_created":"2022-10-27T13:20:22Z","user_id":"52359","date_updated":"2022-10-27T13:29:49Z","has_accepted_license":"1","place":"Manchester","abstract":[{"lang":"eng","text":"Workshops on business model generation lead to collaborative work phases and discussions on business models. Therefore, tools such as the Business Model Canvas are used, typically filled with sticky notes. Generated content needs to be digitized in a time-consuming manual follow-up as part of the documentation and basis for a further use of the results in the company. In addition, there are challenges, such as decentralized work and digital workshop formats. Augmented Reality offers a way to reduce the digitization effort and enables decentralized work. In this research, the potentials of the use of AR technology in workshops on business model generation is investigated. Therefore, functions are implemented and evaluated in a demonstrator that reduces digitization effort and enable distributed work."}],"publication_identifier":{"unknown":["978-952-335-694-8"]},"publication_status":"published","status":"public","quality_controlled":"1","title":"Supporting Business Model Generation with Augmented Reality","ddc":["620"],"_id":"33914","conference":{"name":"33. ISPIM Innovation Conference \"Innovating in a Digital World\"","start_date":"2022-06-05","location":"Copenhagen","end_date":"2022-06-08"},"type":"conference","year":"2022"}