---
_id: '33914'
abstract:
- lang: eng
  text: Workshops on business model generation lead to collaborative work phases and
    discussions on business models. Therefore, tools such as the Business Model Canvas
    are used, typically filled with sticky notes. Generated content needs to be digitized
    in a time-consuming manual follow-up as part of the documentation and basis for
    a further use of the results in the company. In addition, there are challenges,
    such as decentralized work and digital workshop formats. Augmented Reality offers
    a way to reduce the digitization effort and enables decentralized work. In this
    research, the potentials of the use of AR technology in workshops on business
    model generation is investigated. Therefore, functions are implemented and evaluated
    in a demonstrator that reduces digitization effort and enable distributed work.
author:
- first_name: Iris
  full_name: Gräßler, Iris
  id: '47565'
  last_name: Gräßler
  orcid: 0000-0001-5765-971X
- first_name: Benedikt
  full_name: Grewe, Benedikt
  id: '52359'
  last_name: Grewe
- first_name: Hendrik
  full_name: Kramer, Hendrik
  last_name: Kramer
- first_name: Jens
  full_name: Pottebaum, Jens
  id: '405'
  last_name: Pottebaum
  orcid: http://orcid.org/0000-0001-8778-2989
citation:
  ama: 'Gräßler I, Grewe B, Kramer H, Pottebaum J. Supporting Business Model Generation
    with Augmented Reality. In: <i>LUT Scientific and Expertise Publications</i>.
    ; 2022.'
  apa: Gräßler, I., Grewe, B., Kramer, H., &#38; Pottebaum, J. (2022). Supporting
    Business Model Generation with Augmented Reality. <i>LUT Scientific and Expertise
    Publications</i>. 33. ISPIM Innovation Conference “Innovating in a Digital World,”
    Copenhagen.
  bibtex: '@inproceedings{Gräßler_Grewe_Kramer_Pottebaum_2022, place={Manchester},
    title={Supporting Business Model Generation with Augmented Reality}, booktitle={LUT
    Scientific and Expertise Publications}, author={Gräßler, Iris and Grewe, Benedikt
    and Kramer, Hendrik and Pottebaum, Jens}, year={2022} }'
  chicago: Gräßler, Iris, Benedikt Grewe, Hendrik Kramer, and Jens Pottebaum. “Supporting
    Business Model Generation with Augmented Reality.” In <i>LUT Scientific and Expertise
    Publications</i>. Manchester, 2022.
  ieee: I. Gräßler, B. Grewe, H. Kramer, and J. Pottebaum, “Supporting Business Model
    Generation with Augmented Reality,” presented at the 33. ISPIM Innovation Conference
    “Innovating in a Digital World,” Copenhagen, 2022.
  mla: Gräßler, Iris, et al. “Supporting Business Model Generation with Augmented
    Reality.” <i>LUT Scientific and Expertise Publications</i>, 2022.
  short: 'I. Gräßler, B. Grewe, H. Kramer, J. Pottebaum, in: LUT Scientific and Expertise
    Publications, Manchester, 2022.'
conference:
  end_date: 2022-06-08
  location: Copenhagen
  name: 33. ISPIM Innovation Conference "Innovating in a Digital World"
  start_date: 2022-06-05
date_created: 2022-10-27T13:20:22Z
date_updated: 2026-04-13T07:59:12Z
ddc:
- '620'
department:
- _id: '152'
has_accepted_license: '1'
keyword:
- business model generation
- augmented reality
- workshop
- collaborative work
- digitization
- AR-supported workshop concept
- immersive technologies
- decentralized work
- business model canvas
language:
- iso: eng
place: Manchester
publication: LUT Scientific and Expertise Publications
publication_identifier:
  unknown:
  - 978-952-335-694-8
publication_status: published
quality_controlled: '1'
status: public
title: Supporting Business Model Generation with Augmented Reality
type: conference
user_id: '5905'
year: '2022'
...