---
_id: '34079'
abstract:
- lang: eng
  text: "Data collection and aggregation by online services happens to an extent that\r\nis
    often beyond awareness and comprehension of its users. Transparency tools\r\nbecome
    crucial to inform people, though it is unclear how well they work. To\r\ninvestigate
    this matter, we conducted a user study focusing on Facebook, which\r\nhas recently
    released the \"Off-Facebook Activity\" transparency dashboard that\r\ninforms
    about personal data collection from third parties. We exposed a group\r\nof n
    = 100 participants to the dashboard and surveyed their level of awareness\r\nand
    reactions to understand how transparency impacts users' privacy attitudes\r\nand
    intended behavior. Our participants were surprised about the massive amount\r\nof
    collected data, became significantly less comfortable with data collection,\r\nand
    more likely to take protective measures. Collaterally, we observed that\r\ncurrent
    consent schemes are inadequate. Based on the survey findings, we make\r\nrecommendations
    for more usable transparency and highlight the need to raise\r\nawareness about
    transparency tools and to provide easily actionable privacy\r\ncontrols."
author:
- first_name: Patricia
  full_name: Arias Cabarcos, Patricia
  id: '92804'
  last_name: Arias Cabarcos
- first_name: Saina
  full_name: Khalili, Saina
  last_name: Khalili
- first_name: Thorsten
  full_name: Strufe, Thorsten
  last_name: Strufe
citation:
  ama: 'Arias Cabarcos P, Khalili S, Strufe T. “Surprised, Shocked, Worried”: User
    Reactions to Facebook Data  Collection from Third Parties. <i>arXiv:220908048</i>.
    Published online 2022.'
  apa: 'Arias Cabarcos, P., Khalili, S., &#38; Strufe, T. (2022). “Surprised, Shocked,
    Worried”: User Reactions to Facebook Data  Collection from Third Parties. In <i>arXiv:2209.08048</i>.'
  bibtex: '@article{Arias Cabarcos_Khalili_Strufe_2022, title={“Surprised, Shocked,
    Worried”: User Reactions to Facebook Data  Collection from Third Parties}, journal={arXiv:2209.08048},
    author={Arias Cabarcos, Patricia and Khalili, Saina and Strufe, Thorsten}, year={2022}
    }'
  chicago: 'Arias Cabarcos, Patricia, Saina Khalili, and Thorsten Strufe. “‘Surprised,
    Shocked, Worried’: User Reactions to Facebook Data  Collection from Third Parties.”
    <i>ArXiv:2209.08048</i>, 2022.'
  ieee: 'P. Arias Cabarcos, S. Khalili, and T. Strufe, “‘Surprised, Shocked, Worried’:
    User Reactions to Facebook Data  Collection from Third Parties,” <i>arXiv:2209.08048</i>.
    2022.'
  mla: 'Arias Cabarcos, Patricia, et al. “‘Surprised, Shocked, Worried’: User Reactions
    to Facebook Data  Collection from Third Parties.” <i>ArXiv:2209.08048</i>, 2022.'
  short: P. Arias Cabarcos, S. Khalili, T. Strufe, ArXiv:2209.08048 (2022).
date_created: 2022-11-14T20:43:23Z
date_updated: 2023-10-14T12:07:44Z
external_id:
  arxiv:
  - '2209.08048'
language:
- iso: eng
publication: arXiv:2209.08048
status: public
title: '''Surprised, Shocked, Worried'': User Reactions to Facebook Data  Collection
  from Third Parties'
type: preprint
user_id: '92804'
year: '2022'
...