@inproceedings{3453,
  author       = {{Rosemann, Michael and Eggert, Mathias and Voigt, Matthias and Beverungen, Daniel}},
  booktitle    = {{Proceedings of the 20$^{th}$ European Conference on Information Systems}},
  location     = {{ Barcelona, Spain}},
  pages        = {{1----12}},
  title        = {{{Leveraging Social Network Data for Analytical CRM Strategies --- The Introduction of Social BI}}},
  year         = {{2012}},
}