{"publication":" Proceedings of the 39th Annual Macromarketing Conference","_id":"3538","citation":{"ama":"Rötzmeier-Keuper J, Wünderlich N. Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In: <i> Proceedings of the 39th Annual Macromarketing Conference</i>. ; 2014.","short":"J. Rötzmeier-Keuper, N. Wünderlich, in:  Proceedings of the 39th Annual Macromarketing Conference, 2014.","apa":"Rötzmeier-Keuper, J., &#38; Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In <i> Proceedings of the 39th Annual Macromarketing Conference</i>. London, GB.","chicago":"Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” In <i> Proceedings of the 39th Annual Macromarketing Conference</i>, 2014.","ieee":"J. Rötzmeier-Keuper and N. Wünderlich, “Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability,” in <i> Proceedings of the 39th Annual Macromarketing Conference</i>, London, GB, 2014.","mla":"Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.” <i> Proceedings of the 39th Annual Macromarketing Conference</i>, 2014.","bibtex":"@inproceedings{Rötzmeier-Keuper_Wünderlich_2014, title={Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability}, booktitle={ Proceedings of the 39th Annual Macromarketing Conference}, author={Rötzmeier-Keuper, Julia and Wünderlich, Nancy}, year={2014} }"},"status":"public","date_updated":"2022-01-06T06:59:22Z","date_created":"2018-07-11T07:41:51Z","title":"Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability","year":"2014","author":[{"last_name":"Rötzmeier-Keuper","full_name":"Rötzmeier-Keuper, Julia","first_name":"Julia","id":"24869"},{"last_name":"Wünderlich","full_name":"Wünderlich, Nancy","first_name":"Nancy","id":"36392"}],"user_id":"24869","type":"conference_abstract","department":[{"_id":"181"}],"conference":{"location":"London, GB","name":"39th Annual Macromarketing Conference"}}