{"language":[{"iso":"eng"}],"main_file_link":[{"url":"https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/335317f1-8fb6-4561-9faa-27e6a7d29771/content"}],"type":"conference","date_updated":"2023-01-12T05:32:16Z","conference":{"name":"53th Annual Hawaii International Conference on System Sciences (HICSS-53)"},"publication":"Proceedings of the 53rd Hawaii International Conference on System Sciences","status":"public","year":"2020","abstract":[{"lang":"eng","text":"Effective customer loyalty programs are essential for every company. Small and medium sized brick-and- mortar stores, such as bakeries, butcher and flower shops, often share a common overarching loyalty program, organized by a third-party provider. Furthermore, these small shops have limited resources and often cannot afford complex BI tools. Out of these reasons we investigated how traditional brick-and- mortar stores can benefit from an expansion of service functionalities of a loyalty card provider. To answer this question, we cooperated with a cross-industry customer loyalty program in a polycentric region. The loyalty program was transformed from simple card-based solution to a mobile app for customers and a web- application for shop owners. The new solution offers additional BI services for performing data analytics and strengthening the position of brick-and-mortar stores. Participating shops can work together in order to increase sales and align marketing campaigns. Therefore, shopping data from 12 years, 55 shops, and 19,000 customers was analyzed."}],"author":[{"id":"77066","last_name":"Kucklick","full_name":"Kucklick, Jan-Peter","first_name":"Jan-Peter"},{"first_name":"Michael Reiner","full_name":"Kamm, Michael Reiner","last_name":"Kamm"},{"last_name":"Schneider","full_name":"Schneider, Johannes","first_name":"Johannes"},{"first_name":"Jan","last_name":"vom Brocke","full_name":"vom Brocke, Jan"}],"title":"Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores","_id":"35660","keyword":["brick-and-mortar stores","business intelligence","case study","loyalty program"],"department":[{"_id":"195"},{"_id":"196"}],"user_id":"77066","citation":{"apa":"Kucklick, J.-P., Kamm, M. R., Schneider, J., &#38; vom Brocke, J. (2020). Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. <i>Proceedings of the 53rd Hawaii International Conference on System Sciences</i>. 53th Annual Hawaii International Conference on System Sciences (HICSS-53).","short":"J.-P. Kucklick, M.R. Kamm, J. Schneider, J. vom Brocke, in: Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020.","chicago":"Kucklick, Jan-Peter, Michael Reiner Kamm, Johannes Schneider, and Jan vom Brocke. “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores.” In <i>Proceedings of the 53rd Hawaii International Conference on System Sciences</i>, 2020.","ieee":"J.-P. Kucklick, M. R. Kamm, J. Schneider, and J. vom Brocke, “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores,” presented at the 53th Annual Hawaii International Conference on System Sciences (HICSS-53), 2020.","bibtex":"@inproceedings{Kucklick_Kamm_Schneider_vom Brocke_2020, title={Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores}, booktitle={Proceedings of the 53rd Hawaii International Conference on System Sciences}, author={Kucklick, Jan-Peter and Kamm, Michael Reiner and Schneider, Johannes and vom Brocke, Jan}, year={2020} }","ama":"Kucklick J-P, Kamm MR, Schneider J, vom Brocke J. Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. In: <i>Proceedings of the 53rd Hawaii International Conference on System Sciences</i>. ; 2020.","mla":"Kucklick, Jan-Peter, et al. “Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores.” <i>Proceedings of the 53rd Hawaii International Conference on System Sciences</i>, 2020."},"date_created":"2023-01-10T08:39:45Z"}