{"language":[{"iso":"eng"}],"title":"Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers","author":[{"first_name":"Lennart","full_name":"Hofeditz, Lennart","last_name":"Hofeditz"},{"last_name":"Nissen","full_name":"Nissen, Anika","first_name":"Anika"},{"first_name":"Reinhard","last_name":"Schütte","full_name":"Schütte, Reinhard"},{"first_name":"Milad","full_name":"Mirbabaie, Milad","id":"88691","last_name":"Mirbabaie"}],"date_created":"2023-01-17T15:54:01Z","user_id":"80546","date_updated":"2023-01-18T07:59:33Z","_id":"37159","citation":{"mla":"Hofeditz, Lennart, et al. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>, edited by Roman Beck et al., 2022.","short":"L. Hofeditz, A. Nissen, R. Schütte, M. Mirbabaie, in: R. Beck, D. Petcu, M. Fotache, S. Matook, R. Helms, M. Wiener, L. Rusu, T. Tuunanen (Eds.), 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, 2022.","bibtex":"@inproceedings{Hofeditz_Nissen_Schütte_Mirbabaie_2022, title={Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers}, booktitle={30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022}, author={Hofeditz, Lennart and Nissen, Anika and Schütte, Reinhard and Mirbabaie, Milad}, editor={Beck, Roman and Petcu, Dana and Fotache, Marin and Matook, Sabine and Helms, Remko and Wiener, Martin and Rusu, Lazar and Tuunanen, Tuure}, year={2022} }","apa":"Hofeditz, L., Nissen, A., Schütte, R., &#38; Mirbabaie, M. (2022). Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In R. Beck, D. Petcu, M. Fotache, S. Matook, R. Helms, M. Wiener, L. Rusu, &#38; T. Tuunanen (Eds.), <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>.","ama":"Hofeditz L, Nissen A, Schütte R, Mirbabaie M. Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In: Beck R, Petcu D, Fotache M, et al., eds. <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>. ; 2022.","ieee":"L. Hofeditz, A. Nissen, R. Schütte, and M. Mirbabaie, “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers,” in <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>, 2022.","chicago":"Hofeditz, Lennart, Anika Nissen, Reinhard Schütte, and Milad Mirbabaie. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” In <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>, edited by Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener, Lazar Rusu, and Tuure Tuunanen, 2022."},"status":"public","year":"2022","editor":[{"first_name":"Roman","last_name":"Beck","full_name":"Beck, Roman"},{"full_name":"Petcu, Dana","last_name":"Petcu","first_name":"Dana"},{"first_name":"Marin","last_name":"Fotache","full_name":"Fotache, Marin"},{"full_name":"Matook, Sabine","last_name":"Matook","first_name":"Sabine"},{"last_name":"Helms","full_name":"Helms, Remko","first_name":"Remko"},{"last_name":"Wiener","full_name":"Wiener, Martin","first_name":"Martin"},{"full_name":"Rusu, Lazar","last_name":"Rusu","first_name":"Lazar"},{"last_name":"Tuunanen","full_name":"Tuunanen, Tuure","first_name":"Tuure"}],"type":"conference","publication":"30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022"}