{"type":"conference","date_updated":"2023-01-18T07:59:33Z","publication":"30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022","language":[{"iso":"eng"}],"editor":[{"full_name":"Beck, Roman","last_name":"Beck","first_name":"Roman"},{"last_name":"Petcu","full_name":"Petcu, Dana","first_name":"Dana"},{"first_name":"Marin","last_name":"Fotache","full_name":"Fotache, Marin"},{"full_name":"Matook, Sabine","last_name":"Matook","first_name":"Sabine"},{"full_name":"Helms, Remko","last_name":"Helms","first_name":"Remko"},{"first_name":"Martin","last_name":"Wiener","full_name":"Wiener, Martin"},{"first_name":"Lazar","last_name":"Rusu","full_name":"Rusu, Lazar"},{"first_name":"Tuure","full_name":"Tuunanen, Tuure","last_name":"Tuunanen"}],"date_created":"2023-01-17T15:54:01Z","user_id":"80546","citation":{"apa":"Hofeditz, L., Nissen, A., Schütte, R., &#38; Mirbabaie, M. (2022). Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In R. Beck, D. Petcu, M. Fotache, S. Matook, R. Helms, M. Wiener, L. Rusu, &#38; T. Tuunanen (Eds.), <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>.","mla":"Hofeditz, Lennart, et al. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>, edited by Roman Beck et al., 2022.","ama":"Hofeditz L, Nissen A, Schütte R, Mirbabaie M. Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In: Beck R, Petcu D, Fotache M, et al., eds. <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>. ; 2022.","ieee":"L. Hofeditz, A. Nissen, R. Schütte, and M. Mirbabaie, “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers,” in <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>, 2022.","short":"L. Hofeditz, A. Nissen, R. Schütte, M. Mirbabaie, in: R. Beck, D. Petcu, M. Fotache, S. Matook, R. Helms, M. Wiener, L. Rusu, T. Tuunanen (Eds.), 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, 2022.","chicago":"Hofeditz, Lennart, Anika Nissen, Reinhard Schütte, and Milad Mirbabaie. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” In <i>30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022</i>, edited by Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener, Lazar Rusu, and Tuure Tuunanen, 2022.","bibtex":"@inproceedings{Hofeditz_Nissen_Schütte_Mirbabaie_2022, title={Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers}, booktitle={30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022}, author={Hofeditz, Lennart and Nissen, Anika and Schütte, Reinhard and Mirbabaie, Milad}, editor={Beck, Roman and Petcu, Dana and Fotache, Marin and Matook, Sabine and Helms, Remko and Wiener, Martin and Rusu, Lazar and Tuunanen, Tuure}, year={2022} }"},"title":"Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers","_id":"37159","author":[{"last_name":"Hofeditz","full_name":"Hofeditz, Lennart","first_name":"Lennart"},{"first_name":"Anika","full_name":"Nissen, Anika","last_name":"Nissen"},{"first_name":"Reinhard","full_name":"Schütte, Reinhard","last_name":"Schütte"},{"last_name":"Mirbabaie","id":"88691","full_name":"Mirbabaie, Milad","first_name":"Milad"}],"year":"2022","status":"public"}