{"_id":"41296","year":"2014","citation":{"ama":"Steinhoff L, Palmatier RW. Understanding loyalty program effectiveness: managing target and bystander effects. <i>Journal of the Academy of Marketing Science</i>. 2014;44(1):88-107. doi:<a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>","apa":"Steinhoff, L., &#38; Palmatier, R. W. (2014). Understanding loyalty program effectiveness: managing target and bystander effects. <i>Journal of the Academy of Marketing Science</i>, <i>44</i>(1), 88–107. <a href=\"https://doi.org/10.1007/s11747-014-0405-6\">https://doi.org/10.1007/s11747-014-0405-6</a>","ieee":"L. Steinhoff and R. W. Palmatier, “Understanding loyalty program effectiveness: managing target and bystander effects,” <i>Journal of the Academy of Marketing Science</i>, vol. 44, no. 1, pp. 88–107, 2014, doi: <a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>.","short":"L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.","chicago":"Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing Science</i> 44, no. 1 (2014): 88–107. <a href=\"https://doi.org/10.1007/s11747-014-0405-6\">https://doi.org/10.1007/s11747-014-0405-6</a>.","mla":"Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” <i>Journal of the Academy of Marketing Science</i>, vol. 44, no. 1, Springer Science and Business Media LLC, 2014, pp. 88–107, doi:<a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>.","bibtex":"@article{Steinhoff_Palmatier_2014, title={Understanding loyalty program effectiveness: managing target and bystander effects}, volume={44}, DOI={<a href=\"https://doi.org/10.1007/s11747-014-0405-6\">10.1007/s11747-014-0405-6</a>}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2014}, pages={88–107} }"},"publication_identifier":{"issn":["0092-0703","1552-7824"]},"language":[{"iso":"eng"}],"date_created":"2023-01-31T15:28:25Z","publisher":"Springer Science and Business Media LLC","publication":"Journal of the Academy of Marketing Science","intvolume":"        44","page":"88-107","status":"public","author":[{"last_name":"Steinhoff","first_name":"Lena","full_name":"Steinhoff, Lena"},{"full_name":"Palmatier, Robert W.","first_name":"Robert W.","last_name":"Palmatier"}],"date_updated":"2023-01-31T15:30:34Z","title":"Understanding loyalty program effectiveness: managing target and bystander effects","user_id":"4336","type":"journal_article","publication_status":"published","issue":"1","volume":44,"keyword":["Marketing","Economics and Econometrics","Business and International Management"],"doi":"10.1007/s11747-014-0405-6"}