{"doi":"10.1007/s11747-020-00719-1","extern":"1","citation":{"ama":"Kim JJ, Steinhoff L, Palmatier RW. An emerging theory of loyalty program dynamics. <i>Journal of the Academy of Marketing Science</i>. 2020;49(1):71-95. doi:<a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>","short":"J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 71–95.","chicago":"Kim, Jisu J., Lena Steinhoff, and Robert W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” <i>Journal of the Academy of Marketing Science</i> 49, no. 1 (2020): 71–95. <a href=\"https://doi.org/10.1007/s11747-020-00719-1\">https://doi.org/10.1007/s11747-020-00719-1</a>.","ieee":"J. J. Kim, L. Steinhoff, and R. W. Palmatier, “An emerging theory of loyalty program dynamics,” <i>Journal of the Academy of Marketing Science</i>, vol. 49, no. 1, pp. 71–95, 2020, doi: <a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>.","apa":"Kim, J. J., Steinhoff, L., &#38; Palmatier, R. W. (2020). An emerging theory of loyalty program dynamics. <i>Journal of the Academy of Marketing Science</i>, <i>49</i>(1), 71–95. <a href=\"https://doi.org/10.1007/s11747-020-00719-1\">https://doi.org/10.1007/s11747-020-00719-1</a>","bibtex":"@article{Kim_Steinhoff_Palmatier_2020, title={An emerging theory of loyalty program dynamics}, volume={49}, DOI={<a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Kim, Jisu J. and Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={71–95} }","mla":"Kim, Jisu J., et al. “An Emerging Theory of Loyalty Program Dynamics.” <i>Journal of the Academy of Marketing Science</i>, vol. 49, no. 1, Springer Science and Business Media LLC, 2020, pp. 71–95, doi:<a href=\"https://doi.org/10.1007/s11747-020-00719-1\">10.1007/s11747-020-00719-1</a>."},"publication":"Journal of the Academy of Marketing Science","author":[{"first_name":"Jisu J.","full_name":"Kim, Jisu J.","last_name":"Kim"},{"first_name":"Lena","full_name":"Steinhoff, Lena","last_name":"Steinhoff"},{"last_name":"Palmatier","full_name":"Palmatier, Robert W.","first_name":"Robert W."}],"publisher":"Springer Science and Business Media LLC","publication_identifier":{"issn":["0092-0703","1552-7824"]},"volume":49,"issue":"1","date_updated":"2023-01-31T15:45:14Z","status":"public","date_created":"2023-01-31T15:30:56Z","intvolume":"        49","_id":"41299","page":"71-95","keyword":["Marketing","Economics and Econometrics","Business and International Management"],"publication_status":"published","language":[{"iso":"eng"}],"type":"journal_article","user_id":"4336","year":"2020","title":"An emerging theory of loyalty program dynamics"}