[{"extern":"1","publication":"Industrial Marketing Management","type":"journal_article","keyword":["Marketing"],"date_created":"2023-01-31T15:32:16Z","date_updated":"2023-01-31T15:43:59Z","publication_status":"published","intvolume":"        87","title":"Toward a comprehensive framework of value proposition development: From strategy to implementation","year":"2020","publication_identifier":{"issn":["0019-8501"]},"author":[{"full_name":"Payne, Adrian","last_name":"Payne","first_name":"Adrian"},{"last_name":"Frow","first_name":"Pennie","full_name":"Frow, Pennie"},{"full_name":"Steinhoff, Lena","last_name":"Steinhoff","first_name":"Lena"},{"last_name":"Eggert","first_name":"Andreas","full_name":"Eggert, Andreas"}],"doi":"10.1016/j.indmarman.2020.02.015","language":[{"iso":"eng"}],"citation":{"ama":"Payne A, Frow P, Steinhoff L, Eggert A. Toward a comprehensive framework of value proposition development: From strategy to implementation. <i>Industrial Marketing Management</i>. 2020;87:244-255. doi:<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>","bibtex":"@article{Payne_Frow_Steinhoff_Eggert_2020, title={Toward a comprehensive framework of value proposition development: From strategy to implementation}, volume={87}, DOI={<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Payne, Adrian and Frow, Pennie and Steinhoff, Lena and Eggert, Andreas}, year={2020}, pages={244–255} }","mla":"Payne, Adrian, et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i>, vol. 87, Elsevier BV, 2020, pp. 244–55, doi:<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>.","short":"A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.","chicago":"Payne, Adrian, Pennie Frow, Lena Steinhoff, and Andreas Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i> 87 (2020): 244–55. <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>.","apa":"Payne, A., Frow, P., Steinhoff, L., &#38; Eggert, A. (2020). Toward a comprehensive framework of value proposition development: From strategy to implementation. <i>Industrial Marketing Management</i>, <i>87</i>, 244–255. <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>","ieee":"A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework of value proposition development: From strategy to implementation,” <i>Industrial Marketing Management</i>, vol. 87, pp. 244–255, 2020, doi: <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>."},"status":"public","user_id":"4336","volume":87,"page":"244-255","_id":"41306","publisher":"Elsevier BV"}]