{"year":"2020","title":"Toward a comprehensive framework of value proposition development: From strategy to implementation","author":[{"last_name":"Payne","first_name":"Adrian","full_name":"Payne, Adrian"},{"last_name":"Frow","first_name":"Pennie","full_name":"Frow, Pennie"},{"first_name":"Lena","last_name":"Steinhoff","full_name":"Steinhoff, Lena"},{"full_name":"Eggert, Andreas","first_name":"Andreas","last_name":"Eggert"}],"publication_identifier":{"issn":["0019-8501"]},"publication_status":"published","date_updated":"2023-01-31T15:43:59Z","intvolume":"        87","language":[{"iso":"eng"}],"doi":"10.1016/j.indmarman.2020.02.015","publication":"Industrial Marketing Management","extern":"1","date_created":"2023-01-31T15:32:16Z","type":"journal_article","keyword":["Marketing"],"status":"public","page":"244-255","_id":"41306","publisher":"Elsevier BV","user_id":"4336","volume":87,"citation":{"mla":"Payne, Adrian, et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i>, vol. 87, Elsevier BV, 2020, pp. 244–55, doi:<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>.","bibtex":"@article{Payne_Frow_Steinhoff_Eggert_2020, title={Toward a comprehensive framework of value proposition development: From strategy to implementation}, volume={87}, DOI={<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Payne, Adrian and Frow, Pennie and Steinhoff, Lena and Eggert, Andreas}, year={2020}, pages={244–255} }","ama":"Payne A, Frow P, Steinhoff L, Eggert A. Toward a comprehensive framework of value proposition development: From strategy to implementation. <i>Industrial Marketing Management</i>. 2020;87:244-255. doi:<a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>","ieee":"A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework of value proposition development: From strategy to implementation,” <i>Industrial Marketing Management</i>, vol. 87, pp. 244–255, 2020, doi: <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">10.1016/j.indmarman.2020.02.015</a>.","apa":"Payne, A., Frow, P., Steinhoff, L., &#38; Eggert, A. (2020). Toward a comprehensive framework of value proposition development: From strategy to implementation. <i>Industrial Marketing Management</i>, <i>87</i>, 244–255. <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>","chicago":"Payne, Adrian, Pennie Frow, Lena Steinhoff, and Andreas Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i> 87 (2020): 244–55. <a href=\"https://doi.org/10.1016/j.indmarman.2020.02.015\">https://doi.org/10.1016/j.indmarman.2020.02.015</a>.","short":"A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management 87 (2020) 244–255."}}