---
_id: '41306'
author:
- first_name: Adrian
  full_name: Payne, Adrian
  last_name: Payne
- first_name: Pennie
  full_name: Frow, Pennie
  last_name: Frow
- first_name: Lena
  full_name: Steinhoff, Lena
  last_name: Steinhoff
- first_name: Andreas
  full_name: Eggert, Andreas
  last_name: Eggert
citation:
  ama: 'Payne A, Frow P, Steinhoff L, Eggert A. Toward a comprehensive framework of
    value proposition development: From strategy to implementation. <i>Industrial
    Marketing Management</i>. 2020;87:244-255. doi:<a href="https://doi.org/10.1016/j.indmarman.2020.02.015">10.1016/j.indmarman.2020.02.015</a>'
  apa: 'Payne, A., Frow, P., Steinhoff, L., &#38; Eggert, A. (2020). Toward a comprehensive
    framework of value proposition development: From strategy to implementation. <i>Industrial
    Marketing Management</i>, <i>87</i>, 244–255. <a href="https://doi.org/10.1016/j.indmarman.2020.02.015">https://doi.org/10.1016/j.indmarman.2020.02.015</a>'
  bibtex: '@article{Payne_Frow_Steinhoff_Eggert_2020, title={Toward a comprehensive
    framework of value proposition development: From strategy to implementation},
    volume={87}, DOI={<a href="https://doi.org/10.1016/j.indmarman.2020.02.015">10.1016/j.indmarman.2020.02.015</a>},
    journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Payne,
    Adrian and Frow, Pennie and Steinhoff, Lena and Eggert, Andreas}, year={2020},
    pages={244–255} }'
  chicago: 'Payne, Adrian, Pennie Frow, Lena Steinhoff, and Andreas Eggert. “Toward
    a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.”
    <i>Industrial Marketing Management</i> 87 (2020): 244–55. <a href="https://doi.org/10.1016/j.indmarman.2020.02.015">https://doi.org/10.1016/j.indmarman.2020.02.015</a>.'
  ieee: 'A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework
    of value proposition development: From strategy to implementation,” <i>Industrial
    Marketing Management</i>, vol. 87, pp. 244–255, 2020, doi: <a href="https://doi.org/10.1016/j.indmarman.2020.02.015">10.1016/j.indmarman.2020.02.015</a>.'
  mla: 'Payne, Adrian, et al. “Toward a Comprehensive Framework of Value Proposition
    Development: From Strategy to Implementation.” <i>Industrial Marketing Management</i>,
    vol. 87, Elsevier BV, 2020, pp. 244–55, doi:<a href="https://doi.org/10.1016/j.indmarman.2020.02.015">10.1016/j.indmarman.2020.02.015</a>.'
  short: A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management
    87 (2020) 244–255.
date_created: 2023-01-31T15:32:16Z
date_updated: 2023-01-31T15:43:59Z
doi: 10.1016/j.indmarman.2020.02.015
extern: '1'
intvolume: '        87'
keyword:
- Marketing
language:
- iso: eng
page: 244-255
publication: Industrial Marketing Management
publication_identifier:
  issn:
  - 0019-8501
publication_status: published
publisher: Elsevier BV
status: public
title: 'Toward a comprehensive framework of value proposition development: From strategy
  to implementation'
type: journal_article
user_id: '4336'
volume: 87
year: '2020'
...