{"type":"journal_article","title":"Understanding and managing customer value propositions: Introduction to the special issue","author":[{"first_name":"Andreas","last_name":"Eggert","full_name":"Eggert, Andreas"},{"full_name":"Frow, Pennie","last_name":"Frow","first_name":"Pennie"},{"first_name":"Adrian","last_name":"Payne","full_name":"Payne, Adrian"},{"last_name":"Steinhoff","full_name":"Steinhoff, Lena","first_name":"Lena"}],"date_created":"2023-01-31T15:37:37Z","publication":"Industrial Marketing Management","user_id":"4336","doi":"10.1016/j.indmarman.2020.01.007","_id":"41312","volume":87,"language":[{"iso":"eng"}],"keyword":["Marketing"],"status":"public","page":"242-243","date_updated":"2023-01-31T15:44:41Z","extern":"1","intvolume":" 87","publication_status":"published","publisher":"Elsevier BV","publication_identifier":{"issn":["0019-8501"]},"citation":{"ieee":"A. Eggert, P. Frow, A. Payne, and L. Steinhoff, “Understanding and managing customer value propositions: Introduction to the special issue,” Industrial Marketing Management, vol. 87, pp. 242–243, 2020, doi: 10.1016/j.indmarman.2020.01.007.","bibtex":"@article{Eggert_Frow_Payne_Steinhoff_2020, title={Understanding and managing customer value propositions: Introduction to the special issue}, volume={87}, DOI={10.1016/j.indmarman.2020.01.007}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Eggert, Andreas and Frow, Pennie and Payne, Adrian and Steinhoff, Lena}, year={2020}, pages={242–243} }","short":"A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.","mla":"Eggert, Andreas, et al. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 242–43, doi:10.1016/j.indmarman.2020.01.007.","chicago":"Eggert, Andreas, Pennie Frow, Adrian Payne, and Lena Steinhoff. “Understanding and Managing Customer Value Propositions: Introduction to the Special Issue.” Industrial Marketing Management 87 (2020): 242–43. https://doi.org/10.1016/j.indmarman.2020.01.007.","ama":"Eggert A, Frow P, Payne A, Steinhoff L. Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management. 2020;87:242-243. doi:10.1016/j.indmarman.2020.01.007","apa":"Eggert, A., Frow, P., Payne, A., & Steinhoff, L. (2020). Understanding and managing customer value propositions: Introduction to the special issue. Industrial Marketing Management, 87, 242–243. https://doi.org/10.1016/j.indmarman.2020.01.007"},"year":"2020"}