{"page":"1133-1147","issue":"6","language":[{"iso":"eng"}],"intvolume":"        46","date_updated":"2023-09-01T10:17:15Z","title":"I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions","publication":"Journal of the Academy of Marketing Science","status":"public","_id":"41340","publication_status":"published","date_created":"2023-02-01T08:30:59Z","doi":"10.1007/s11747-018-0600-y","user_id":"49063","publication_identifier":{"issn":["0092-0703","1552-7824"]},"author":[{"first_name":"Ina","last_name":"Garnefeld","full_name":"Garnefeld, Ina"},{"orcid":"0000-0001-6053-1012","last_name":"Böhm","full_name":"Böhm, Eva","id":"3043","first_name":"Eva"},{"full_name":"Klimke, Lena","last_name":"Klimke","first_name":"Lena"},{"first_name":"Andrea","last_name":"Oestreich","full_name":"Oestreich, Andrea"}],"year":"2018","citation":{"short":"I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.","ama":"Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. <i>Journal of the Academy of Marketing Science</i>. 2018;46(6):1133-1147. doi:<a href=\"https://doi.org/10.1007/s11747-018-0600-y\">10.1007/s11747-018-0600-y</a>","ieee":"I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” <i>Journal of the Academy of Marketing Science</i>, vol. 46, no. 6, pp. 1133–1147, 2018, doi: <a href=\"https://doi.org/10.1007/s11747-018-0600-y\">10.1007/s11747-018-0600-y</a>.","bibtex":"@article{Garnefeld_Böhm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, DOI={<a href=\"https://doi.org/10.1007/s11747-018-0600-y\">10.1007/s11747-018-0600-y</a>}, number={6}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Böhm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133–1147} }","chicago":"Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” <i>Journal of the Academy of Marketing Science</i> 46, no. 6 (2018): 1133–47. <a href=\"https://doi.org/10.1007/s11747-018-0600-y\">https://doi.org/10.1007/s11747-018-0600-y</a>.","mla":"Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” <i>Journal of the Academy of Marketing Science</i>, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:<a href=\"https://doi.org/10.1007/s11747-018-0600-y\">10.1007/s11747-018-0600-y</a>.","apa":"Garnefeld, I., Böhm, E., Klimke, L., &#38; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. <i>Journal of the Academy of Marketing Science</i>, <i>46</i>(6), 1133–1147. <a href=\"https://doi.org/10.1007/s11747-018-0600-y\">https://doi.org/10.1007/s11747-018-0600-y</a>"},"type":"journal_article","keyword":["Marketing","Economics and Econometrics","Business and International Management"],"publisher":"Springer Science and Business Media LLC","volume":46,"department":[{"_id":"785"}]}