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<titleInfo><title>I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions</title></titleInfo>


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<name type="personal">
  <namePart type="given">Ina</namePart>
  <namePart type="family">Garnefeld</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Eva</namePart>
  <namePart type="family">Böhm</namePart>
  <role><roleTerm type="text">author</roleTerm> </role><identifier type="local">3043</identifier><description xsi:type="identifierDefinition" type="orcid">0000-0001-6053-1012</description></name>
<name type="personal">
  <namePart type="given">Lena</namePart>
  <namePart type="family">Klimke</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>
<name type="personal">
  <namePart type="given">Andrea</namePart>
  <namePart type="family">Oestreich</namePart>
  <role><roleTerm type="text">author</roleTerm> </role></name>







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<originInfo><publisher>Springer Science and Business Media LLC</publisher><dateIssued encoding="w3cdtf">2018</dateIssued>
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<language><languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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<subject><topic>Marketing</topic><topic>Economics and Econometrics</topic><topic>Business and International Management</topic>
</subject>


<relatedItem type="host"><titleInfo><title>Journal of the Academy of Marketing Science</title></titleInfo>
  <identifier type="issn">0092-0703</identifier>
  <identifier type="issn">1552-7824</identifier><identifier type="doi">10.1007/s11747-018-0600-y</identifier>
<part><detail type="volume"><number>46</number></detail><detail type="issue"><number>6</number></detail><extent unit="pages">1133-1147</extent>
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<ieee>I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” &lt;i&gt;Journal of the Academy of Marketing Science&lt;/i&gt;, vol. 46, no. 6, pp. 1133–1147, 2018, doi: &lt;a href=&quot;https://doi.org/10.1007/s11747-018-0600-y&quot;&gt;10.1007/s11747-018-0600-y&lt;/a&gt;.</ieee>
<apa>Garnefeld, I., Böhm, E., Klimke, L., &amp;#38; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. &lt;i&gt;Journal of the Academy of Marketing Science&lt;/i&gt;, &lt;i&gt;46&lt;/i&gt;(6), 1133–1147. &lt;a href=&quot;https://doi.org/10.1007/s11747-018-0600-y&quot;&gt;https://doi.org/10.1007/s11747-018-0600-y&lt;/a&gt;</apa>
<short>I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.</short>
<chicago>Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” &lt;i&gt;Journal of the Academy of Marketing Science&lt;/i&gt; 46, no. 6 (2018): 1133–47. &lt;a href=&quot;https://doi.org/10.1007/s11747-018-0600-y&quot;&gt;https://doi.org/10.1007/s11747-018-0600-y&lt;/a&gt;.</chicago>
<mla>Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” &lt;i&gt;Journal of the Academy of Marketing Science&lt;/i&gt;, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:&lt;a href=&quot;https://doi.org/10.1007/s11747-018-0600-y&quot;&gt;10.1007/s11747-018-0600-y&lt;/a&gt;.</mla>
<bibtex>@article{Garnefeld_Böhm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, DOI={&lt;a href=&quot;https://doi.org/10.1007/s11747-018-0600-y&quot;&gt;10.1007/s11747-018-0600-y&lt;/a&gt;}, number={6}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Böhm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133–1147} }</bibtex>
<ama>Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. &lt;i&gt;Journal of the Academy of Marketing Science&lt;/i&gt;. 2018;46(6):1133-1147. doi:&lt;a href=&quot;https://doi.org/10.1007/s11747-018-0600-y&quot;&gt;10.1007/s11747-018-0600-y&lt;/a&gt;</ama>
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