{"date_updated":"2023-06-20T07:33:21Z","intvolume":"       107","language":[{"iso":"eng"}],"title":"Sounds too Feminine? Brand Gender and The Impact on Professional Critics","year":"2023","author":[{"full_name":"Kaimann, Daniel","last_name":"Kaimann","first_name":"Daniel","id":"18949"},{"last_name":"Spiess Bru","full_name":"Spiess Bru, Clarissa","first_name":"Clarissa"}],"user_id":"18949","_id":"45665","status":"public","date_created":"2023-06-20T07:33:14Z","project":[{"_id":"1","grant_number":"160364472","name":"SFB 901: SFB 901: On-The-Fly Computing - Individualisierte IT-Dienstleistungen in dynamischen Märkten "},{"_id":"2","name":"SFB 901 - A: SFB 901 - Project Area A"},{"_id":"8","name":"SFB 901 - A4: SFB 901 - Empirische Analysen in Märkten für OTF Dienstleistungen (Subproject A4)","grant_number":"160364472"}],"citation":{"short":"D. Kaimann, C. Spiess Bru, Sounds Too Feminine? Brand Gender and The Impact on Professional Critics, Paderborn University, Faculty of Business Administration and Economics, 2023.","ama":"Kaimann D, Spiess Bru C. <i>Sounds Too Feminine? Brand Gender and The Impact on Professional Critics</i>. Vol 107. Paderborn University, Faculty of Business Administration and Economics; 2023.","bibtex":"@book{Kaimann_Spiess Bru_2023, title={Sounds too Feminine? Brand Gender and The Impact on Professional Critics}, volume={107}, publisher={Paderborn University, Faculty of Business Administration and Economics}, author={Kaimann, Daniel and Spiess Bru, Clarissa}, year={2023} }","ieee":"D. Kaimann and C. Spiess Bru, <i>Sounds too Feminine? Brand Gender and The Impact on Professional Critics</i>, vol. 107. Paderborn University, Faculty of Business Administration and Economics, 2023.","mla":"Kaimann, Daniel, and Clarissa Spiess Bru. <i>Sounds Too Feminine? Brand Gender and The Impact on Professional Critics</i>. Paderborn University, Faculty of Business Administration and Economics, 2023.","chicago":"Kaimann, Daniel, and Clarissa Spiess Bru. <i>Sounds Too Feminine? Brand Gender and The Impact on Professional Critics</i>. Vol. 107. Paderborn University, Faculty of Business Administration and Economics, 2023.","apa":"Kaimann, D., &#38; Spiess Bru, C. (2023). <i>Sounds too Feminine? Brand Gender and The Impact on Professional Critics</i> (Vol. 107). Paderborn University, Faculty of Business Administration and Economics."},"volume":107,"publisher":"Paderborn University, Faculty of Business Administration and Economics","type":"report"}