{"volume":49,"department":[{"_id":"733"}],"intvolume":"        49","title":"Customer Inertia Marketing","page":"350-373","date_created":"2023-06-22T16:35:09Z","year":"2021","user_id":"68445","date_updated":"2024-01-15T15:58:02Z","type":"journal_article","publication_status":"published","language":[{"iso":"eng"}],"issue":"2","doi":"http://dx.doi.org/10.1007/s11747-020-00744-0","citation":{"ama":"Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer Inertia Marketing. <i>Journal of the Academy of Marketing Science</i>. 2021;49(2):350-373. doi:<a href=\"http://dx.doi.org/10.1007/s11747-020-00744-0\">http://dx.doi.org/10.1007/s11747-020-00744-0</a>","apa":"Henderson, C. M., Steinhoff, L., Harmeling, C. M., &#38; Palmatier, R. W. (2021). Customer Inertia Marketing. <i>Journal of the Academy of Marketing Science</i>, <i>49</i>(2), 350–373. <a href=\"http://dx.doi.org/10.1007/s11747-020-00744-0\">http://dx.doi.org/10.1007/s11747-020-00744-0</a>","mla":"Henderson, C. M., et al. “Customer Inertia Marketing.” <i>Journal of the Academy of Marketing Science</i>, vol. 49, no. 2, 2021, pp. 350–73, doi:<a href=\"http://dx.doi.org/10.1007/s11747-020-00744-0\">http://dx.doi.org/10.1007/s11747-020-00744-0</a>.","chicago":"Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.” <i>Journal of the Academy of Marketing Science</i> 49, no. 2 (2021): 350–73. <a href=\"http://dx.doi.org/10.1007/s11747-020-00744-0\">http://dx.doi.org/10.1007/s11747-020-00744-0</a>.","bibtex":"@article{Henderson_Steinhoff_Harmeling_Palmatier_2021, title={Customer Inertia Marketing}, volume={49}, DOI={<a href=\"http://dx.doi.org/10.1007/s11747-020-00744-0\">http://dx.doi.org/10.1007/s11747-020-00744-0</a>}, number={2}, journal={Journal of the Academy of Marketing Science}, author={Henderson, C. M. and Steinhoff, Lena and Harmeling, C. M. and Palmatier, R. W.}, year={2021}, pages={350–373} }","short":"C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.","ieee":"C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer Inertia Marketing,” <i>Journal of the Academy of Marketing Science</i>, vol. 49, no. 2, pp. 350–373, 2021, doi: <a href=\"http://dx.doi.org/10.1007/s11747-020-00744-0\">http://dx.doi.org/10.1007/s11747-020-00744-0</a>."},"author":[{"first_name":"C. M.","last_name":"Henderson","full_name":"Henderson, C. M."},{"full_name":"Steinhoff, Lena","id":"4336","first_name":"Lena","last_name":"Steinhoff"},{"full_name":"Harmeling, C. M.","last_name":"Harmeling","first_name":"C. M."},{"full_name":"Palmatier, R. W.","first_name":"R. W.","last_name":"Palmatier"}],"status":"public","_id":"45724","publication":"Journal of the Academy of Marketing Science"}